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Taking all of the insights from researching and learning about your users, we will learn how to distill all of the information and formulate problem statements. Identifying and defining the problem is an important step that will set the direction and focus for you and the rest of your team.
Design Project: Turn your insights into problem statements.
Problem Definition:
Now we're going to take
those insight statements and
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reframe them into problem statements.
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Identifying and defining the design
problem is an important step
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that will set the direction and
focus for you and the rest of your team.
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Defining problem statements is done by
combining your knowledge about the user
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you're designing for.
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Their needs and the insights which
you've come to know in your research.
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Look at your insight statements,
particularly the ones that are problems
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users have, and
start writing problem statements.
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Once you've written them down,
decide which problem or problems you and
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your team are going to focus on.
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In a real life situation, you will also
need to consider the goals of your company
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and see how that impacts the problems
your team should be solving.
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For our project,
let's focus on the problem
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users need a mobile solution that is
familiar, visually appealing, and
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trustworthy for buying, selling,
or browsing items on Craigslist.
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The last exercise before we
get into the ideation phase is
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to create how might we statements.
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These statements are created by rephrasing
and framing your problem statement
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as several questions by adding
how might we at the beginning.
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You can also break the larger problem
statement into smaller actionable and
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meaningful questions.
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Your how might we questions should
generate a number of possible answers and
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will become a launchpad for
your ideation sessions.
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From our problem statement, start
listing some how might we questions, and
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keep in mind that these statements
should be broad enough to allow for
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a variety of solutions.
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If you find it helpful, in a new frame,
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create a problem statement worksheet
where you can put your problem statement,
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key insights, how might we statements,
and design principles in one place.
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This can help you quickly
refer back to your research
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as you begin the ideation phase.
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