[Mat Helme] The second step of the problem solving process for a designer is planning. 0:00 We know what the problem is and what the diagnosis is. 0:05 We now just need the plan for a solution. 0:10 In the planning phase, the designer simply lists what they need to do to carry out a great solution. 0:14 The planning process is nothing more than an educated guess. 0:20 Let's take a look at how this plays out in our story. 0:24 Jack knows what the problems are and he's diagnosed them. 0:28 Now, he needs to put together an educated guess about how to solve the problems. 0:32 In the design world, documenting an educated guess is known as writing a proposal. 0:38 A proposal is what Jack is going to present to Peter, the client. 0:43 Jack's list of diagnosed problems includes— 0:48 One, make the bakery more visible. 0:51 Two, develop a brand identity. 0:55 And three, convey the bakery visually through print and digital mediums. 0:58 Then, under that, he lists all the possible ideas he feels would solve the problems above. 1:04 One, make the bakery more visible with new signage and main attraction—maybe a sign spinner. 1:11 Two, develop a brand identity through a logo, color palette, type, and maybe a mascot. 1:18 Three, convey the bakery visually through print and digital mediums, 1:25 perhaps with menus, takeaways, packaging, signage, and a website that includes online ordering. 1:29 Jack puts his list into a proposal format, which he is now ready to deliver to Peter. 1:37 He talks over the details, gives Peter a deadline and the quote. 1:43 Peter agrees with a bit of worry. 1:48 Jack assures him of his talents and is now ready to move onto the next step—performing. 1:51 Before moving on to our next step, let's take a quick quiz. 1:57