[Mat Helme] The second step of the problem solving process for a designer is planning.

We know what the problem is and what the diagnosis is.

We now just need the plan for a solution.

In the planning phase, the designer simply lists what they need to do to carry out a great solution.

The planning process is nothing more than an educated guess.

Let's take a look at how this plays out in our story.

Jack knows what the problems are and he's diagnosed them.

Now, he needs to put together an educated guess about how to solve the problems.

In the design world, documenting an educated guess is known as writing a proposal.

A proposal is what Jack is going to present to Peter, the client.

Jack's list of diagnosed problems includes—

One, make the bakery more visible.

Two, develop a brand identity.

And three, convey the bakery visually through print and digital mediums.

Then, under that, he lists all the possible ideas he feels would solve the problems above.

One, make the bakery more visible with new signage and main attraction—maybe a sign spinner.

Two, develop a brand identity through a logo, color palette, type, and maybe a mascot.

Three, convey the bakery visually through print and digital mediums,

perhaps with menus, takeaways, packaging, signage, and a website that includes online ordering.

Jack puts his list into a proposal format, which he is now ready to deliver to Peter.

He talks over the details, gives Peter a deadline and the quote.

Peter agrees with a bit of worry.

Jack assures him of his talents and is now ready to move onto the next step—performing.

Before moving on to our next step, let's take a quick quiz.