Great Designers: Part 25:24 with Mat Helme
Continuing from Great Designers Part I, Great Designers Part II includes the following designers; Saul Bass, Erik Spiekermann and Dieter Rams.
Our fourth designer is Saul Bass. 0:00 Saul Bass was an American designer and filmmaker. 0:02 He was born in 1920. 0:06 Saul Bass is best known for his motion graphics, title sequences, 0:08 film posters, and corporate logos. 0:12 Saul Bass was one of the pioneers of motion graphics with his creative approaches to title sequences. 0:15 At the same time, he worked on some of the largest corporate identities, 0:21 such as AT&T, Continental Airlines, United Airlines, Dixie, Quaker, and Kleenex. 0:25 Saul Bass was multi-talented and had diverse graphical solutions, 0:32 which cast him as one of the best in his day. 0:38 He had a very symbolic approach, 0:42 which allowed him to visually communicate the message effectively with what appeared to be minimal effort. 0:44 Though corporate identities were his claim to fame, 0:50 until he got his feet wet with title sequences. 0:53 The movie, "The Man With the Golden Arm," 0:57 caused a sensation in Hollywood and put him on the map. 1:00 This landed him as the most wanted and needed individual 1:03 for title sequences for any major motion picture in Hollywood. 1:07 Some of his final works you might recognize— 1:12 Psycho, Goodfellas, Cape Fear, and Casino. 1:15 Saul Bass also had a very interesting approach to design. 1:19 Here are a few of his best known phrases— 1:23 "One must expect and accept the possibility of failure." 1:26 "Design is thinking made visual." 1:31 Finally, "Symbolize and Summarize." 1:34 Our next designer is a German-based designer that goes by the name of Erik Spiekermann. 1:40 Erik Spiekermann is a German-based typographer and graphic designer. 1:45 Erik has been in the industry for over 40 years. 1:50 He started with letter press; then graphic design, and now he is known as a typomaniac— 1:53 as one of the best typographers alive today. 1:59 He and his wife, Joan Spiekermann, started the very first mail-order digital font company. 2:02 They called it Font Shop. 2:08 Erik has designed many noteworthy typefaces in his career. 2:10 Some of them are Berliner Grotesk, 2:15 Meta, and Meta Serif—just to name a few. 2:17 Recently, Erik Spiekermann gave a talk titled, "Type on Screen." 2:21 He went on to explain how designing for small digital spaces, 2:26 like for mobile devices, is really no different than when he used to design for aspirin bottles. 2:30 In fact, it's much easier to design for mobile because you are allowed an infinite amount of colors and have multiple type options. 2:36 Back when he used to design for aspirin bottles, 2:45 he would only have one typeface to work with and maybe 2 colors, if he was lucky. 2:47 Also, he had to keep in mind the consumer might have a headache 2:53 while trying to read the directions. 2:57 Designers like Erik Spiekermann have been in the industry 2:59 for such a long time and have helped lay the foundations of the technology we have today. 3:03 I highly suggest researching Erik's work and listening to his talks. 3:08 His reasoning for design is that of a genius. 3:14 Speaking of influential designers of the 20th Century, 3:18 next up we have Dieter Rams. 3:22 Dieter Rams is another German-based designer. 3:24 However, he is an industrial designer with a strong carpentry and architectural background. 3:28 Dieter Rams was destined for greatness in the industrial design industry. 3:34 In 1961, he became the chief design officer of Braun until 1995. 3:39 Dieter Rams set the groundwork for the 2 words—user and friendly. 3:46 Even his earlier designs proved to do unbelievably well because they were aesthetically pleasing and so user-friendly. 3:53 Dieter best describes his design approach with the phrase, "less, but better." 4:01 In the 1970s, Dieter constructed the 10 principles of good design. 4:07 Here they are— 4:12 Good design is innovative. 4:14 Good design makes a product useful. 4:16 Good design is aesthetic. 4:20 Good design makes a product understandable. 4:23 Good design is unobtrusive. 4:27 Good design is honest. 4:30 Good design is long-lasting. 4:32 Good design is thorough down to the last detail. 4:35 Good design is environmentally friendly. 4:40 Good design is as little design as possible, meaning less, but better. 4:44 Dieter Rams is by far one of the most influential designers of today. 4:51 His design principles still hold true to their value. 4:56 In fact, Steve Jobs of Apple, Inc.'s biggest influence was Dieter Rams. 5:01 He clearly helped change the world and make our lives that much better through one word—design. 5:06 With the technology drastically increasing in today's world, 5:14 the need for designers like yourself couldn't have come at a better time. 5:19
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