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This will video will cover the different types of design and how their processes and purpose are so similar.
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We now know what the word design means and
the act of designing.
0:00
We also understand there are different
types of designers.
0:04
Let's take a closer look at a few types of
designers and what they do.
0:07
Almost as far back as we can date, humans
have designed shelters to live in.
0:12
We strategically design structures to
accommodate our needs.
0:18
Dating back to the first century AD, there
is
0:22
a writing called the De Architectura by
the
0:25
Roman architect, Vitruvius who categorized
architecture into three principles.
0:29
The first principle, durability, meaning,
it should last.
0:35
The second, usability, meaning it should
have purpose.
0:41
And the third principle, beauty, meaning
it should appear delightful.
0:45
Back then it was important to them to not
only design for
0:50
longevity and purpose but for the
emotional value of beauty as well.
0:54
Even today, these principles are being
used.
0:59
[SOUND].
1:02
In the early 1900s the New York city
became a flourishing epidemic of people.
1:03
With a limited amount of land being a
problem,
1:08
the only solution was to design buildings
that went up.
1:11
Thus the
1:15
mass construction of skyscrapers which
stand to this day.
1:15
They're durable as well as serve the
purpose of shelter and they serve many.
1:20
This is what differentiates architects
from sculptors.
1:25
The sculpture doesn't have to have purpose
or longevity.
1:29
Take an ice sculpture for example.
1:33
The sculpture can simply serve as an
aesthetic piece
1:36
of art and then melt away in a matter
1:39
of hours.
1:41
However, architects design for purpose and
durability as
1:42
well as use elements of design to
construct structures.
1:45
Next, let's talk about fashion designers.
1:49
A functional fashion designer does the
same thing as an architect.
1:52
They solve problems through the process of
designing clothes.
1:56
Like our example I used before, with the
soldier.
2:00
A designer strategically took into
consideration the
2:02
need to have the soldier blend into his or
her background better.
2:06
Thus, a design for a better pattern was
needed.
2:11
[SOUND].
2:14
Another example of fashion design is the
clipless
2:15
shoe for bicycles, designed in 1895 by
Charles Hanson.
2:18
This allowed the rider to become one with
2:23
the bike and have a better experience when
pedalling.
2:26
The rider could pull with one
2:29
foot while pushing with the other foot.
2:31
This accounted for less work and more
force, hence, a better ride.
2:33
Charles saw the problem and created a
2:38
solution, thus making him a great
designer.
2:41
Now, the two example I just covered are
functional fashion designs.
2:45
There are, in fact, purely aesthetic
2:49
fashion designs like costuming for
example.
2:51
Their purpose may be to shock the audience
without
2:54
any usability.
2:56
This is another example of art compared to
design.
2:58
[SOUND].
3:00
Next, let's take a look at something a
little
3:01
more directly related to what we're going
to be studying.
3:03
Let's talk about graphic design.
3:06
This is the design of visual
communication.
3:09
Where we can take a message and correlate
it with the elements of art to
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relay a message, where we can change
3:15
people's perception or thoughts on a
specific topic.
3:18
As a graphic designer, whenever you have
turned a
3:22
want into a need, you know you've done
your job.
3:25
Back in the 19th century, the popular
medium was printing and sign making.
3:28
Now, the medium is still printing but,
more so for digital like web and mobile.
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This brings us to our next form of design,
web and mobile design.
3:40
Essentially, web and mobile
3:45
design is that of graphic design.
3:47
We use graphics to solve problems by
3:50
visually communicating a message through
content and form.
3:52
However, communicating through a device is
a little bit different.
3:56
There are two levels of design when
dealing with web and mobile design.
3:59
There is the design of the content, which
you
4:04
are there to see and the design of the
interface.
4:07
This is what we like to call
4:10
user interface design.
4:12
If you're designing specifically for the
4:14
user's interactions, meaning you have the
content
4:16
already in hand and you are performing the
task of serving that content up.
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This is the task of the user interface
designer.
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You are presenting the user with the best
possible
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solution for them to view and interact
with the content.
4:31
This brings us to our last example
4:35
of design, systems design.
Systems design is defining objects and how
4:37
the interaction presents and forms data,
thus a system based on requirements.
4:43
Meaning this, if we had a website that
sold products like, candy for example.
4:49
If our requirement for that site was to
sell the
4:56
candy to our best ability and keep the
customers happy,
4:59
we would try to create the best user
experience design as possible.
5:02
This is the first of three sub tasks to
physical design.
5:07
Essentially, it's how we present users
with
5:12
data and how they interact with that data.
5:15
The goal is to design and establish the
best possible system for
5:18
that user, leaving them with a feeling of
joyful and positive emotions.
5:23
This is a very different type of design as
it does not deal with one specific medium.
5:28
Systems design can be comprised of
multiple mediums.
5:33
As you can see, there are many different
types of
5:38
design from architecture, fashion,
graphic, web design and system design.
5:40
At the same time, they all do the same
thing.
5:47
They simply solve problems using purpose
and aesthetics.
5:50
Next, we'll take a look at great designers
of the past and present.
5:54
But before we do that, let's take a quick
quiz.
5:58
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