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You'll become familiar with design thinking practices in this course, but to do that we need to understand why the practices exist and where design thinking originated.
New Terms:
- Design thinking – the practice of considering a user’s experience throughout the process of creating and improving a product or service.
Further Reading:
Design Thinking… What is That? - Fastco article introducing the concept of design thinking in a business context
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[MUSIC]
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Hi, I'm Devin, creative director for IBM's Project Whitespace.
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In this course we're gonna learn about design thinking
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by redesigning a checkout experience.
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First, let's define design thinking.
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Design thinking has been around for decades and it has been used create and
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improve everyday products like toothbrushes or
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computers, as well as non-tangible things like services and software.
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But what is design thinking?
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Design thinking is all about gaining insights into your user's experience
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as you design, develop, or sell your services to your user.
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[SOUND] While many get caught up on the design part of design thinking,
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the emphasis should really be placed on the thinking, meaning anyone,
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no matter their discipline, can benefit from design thinking.
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The practice itself became solidified, largely thanks to the design
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consultancy IDEO, acting as pioneers of the process in the early nineties.
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And less than a decade later, Ideo's Bill Moggridge began emphasizing design
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thinking in business practices rather than just product design.
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Throughout this course, we'll be working through an example project where our
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users web checkout experience is less than enjoyable.
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Our opportunity to improve that experience will be found
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by focusing on the areas of discomfort or annoyance in the users path,
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or as it's known in design thinking circles, pain points.
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We'll also be taking you through a design thinking workshop so
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you can see these practices in action.
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One of the maxims that design thinkers tend to say is show, don't tell.
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And we're looking to do exactly that for you.
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I'm looking forward to being your guide throughout the process, and
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I'll see you in the next video.
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