Bummer! This is just a preview. You need to be signed in with a Basic account to view the entire video.
Design Thinking Origins2:07 with Devin O'Bryan
You'll become familiar with design thinking practices in this course, but to do that we need to understand why the practices exist and where design thinking originated.
- Design thinking – the practice of considering a user’s experience throughout the process of creating and improving a product or service.
Design Thinking… What is That? - Fastco article introducing the concept of design thinking in a business context
Hi, I'm Devin, creative director for IBM's Project Whitespace.
In this course we're gonna learn about design thinking
by redesigning a checkout experience.
First, let's define design thinking.
Design thinking has been around for decades and it has been used create and
improve everyday products like toothbrushes or
computers, as well as non-tangible things like services and software.
But what is design thinking?
Design thinking is all about gaining insights into your user's experience
as you design, develop, or sell your services to your user.
[SOUND] While many get caught up on the design part of design thinking,
the emphasis should really be placed on the thinking, meaning anyone,
no matter their discipline, can benefit from design thinking.
The practice itself became solidified, largely thanks to the design
consultancy IDEO, acting as pioneers of the process in the early nineties.
And less than a decade later, Ideo's Bill Moggridge began emphasizing design
thinking in business practices rather than just product design.
Throughout this course, we'll be working through an example project where our
users web checkout experience is less than enjoyable.
Our opportunity to improve that experience will be found
by focusing on the areas of discomfort or annoyance in the users path,
or as it's known in design thinking circles, pain points.
We'll also be taking you through a design thinking workshop so
you can see these practices in action.
One of the maxims that design thinkers tend to say is show, don't tell.
And we're looking to do exactly that for you.
I'm looking forward to being your guide throughout the process, and
I'll see you in the next video.
You need to sign up for Treehouse in order to download course files.Sign up