User personas represent the most common types of users you have. It’s important to realize that these are stereotypes and that individual users will act differently than the groups you put them in, but it would be insane to create a user map for the millions of users who could use your product, which is why we group people into personas.
- User persona—The user profile of a theoretical user who represents a larger group of potential users. These user profiles are helpful in putting a name and a face with decisions you make about your users.
Here is a link to the X-Games site. The site and subject matter are designed to appeal to a younger audience.
- This article breaks down how to make User Personas: How to Define a User Persona, by Raven Veal.
Personas Make Users Memorable for Product Team Members, by Aurora Harley
A Closer Look At Personas: What They Are And How They Work, by Shlomo "Mo" Goltz. This article delves into the history of user personas, starting with Alan Cooper’s research.
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