User personas represent the most common types of users you have. It’s important to realize that these are stereotypes and that individual users will act differently than the groups you put them in, but it would be insane to create a user map for the millions of users who could use your product, which is why we group people into personas.
- User persona—The user profile of a theoretical user who represents a larger group of potential users. These user profiles are helpful in putting a name and a face with decisions you make about your users.
Here is a link to the X-Games site. The site and subject matter are designed to appeal to a younger audience.
- This article breaks down how to make User Personas: How to Define a User Persona, by Raven Veal.
Personas Make Users Memorable for Product Team Members, by Aurora Harley
A Closer Look At Personas: What They Are And How They Work, by Shlomo "Mo" Goltz. This article delves into the history of user personas, starting with Alan Cooper’s research.
Now that we understand how user personas work, let's try our hand at creating some. 0:00 In this video, we'll be making user personas for 0:05 people who use a ride sharing app. 0:08 Remember that user personas are just examples to plan around, and 0:11 they don't represent every individual's needs and interests. 0:15 Let's make some personas for 0:19 the common types of passengers who would use a ride sharing app. 0:20 For these exercises, we'll be focusing on only the passenger experience, 0:24 not the driver's experience for our app. 0:29 We'll start with a businessman. 0:31 He is trying to get to the airport from his hotel to catch a flight back home. 0:34 We also have some college friends, 0:38 they are trying to go home after a night out on the town. 0:40 For our third persona, it's up to you to decide. 0:44 What's the final persona that we should take into consideration 0:46 as we build our app. 0:50 You can find all these documents in the course notes. 0:51 Feel free to add information and dig deeper. 0:54 Look at research for these groups. 0:58 What are the business man's expected cost? 1:00 Or how much would a cab to the airport cost? 1:02 How often do college friends go to parties on average? 1:05 The more data you can gather about your groups, 1:09 the more it can inform your decisions to help you create the best experience for 1:11 these users based around the most accurate information. 1:15 We'll be covering user research in more detail in other courses. 1:20 For now, it's important to understand that having accurate data about your users 1:23 will help to confirm that you're on the right track as a UX designer. 1:28 Remember, we talked about demographic traits, or 1:33 things you can't control, like your age or your race. 1:35 Demographic information is the type of questions asked for a census. 1:39 Let's go ahead and pull out the first user persona from our course files. 1:43 [SOUND] Let's put demographic things at the top. 1:47 So we have Businessman Bryan, a sales manager for 1:49 a midsize company who lives in Denver. 1:52 He is 34, single, and male. 1:55 For our purposes, we care about how much he will use our app and 1:58 the unique perspective he brings to our product. 2:02 We expect him to use our app six times total per month. 2:05 And since he has a company card, he isn't too concerned about how much he's 2:08 spending, as long as it's somewhat reasonable. 2:12 Psychographic traits are things that you can control, 2:16 that make you who you are, like you're values or your interest. 2:19 We'll keep these in mind more as we start to work with these personas. 2:23 Let's write him a bio about who he is and 2:27 the context of being a potential user for our app. 2:29 Bryan travels frequently and it's important for his job. 2:33 He takes pride in his work and he is prompt, and prepared. 2:37 He travels a lot but 2:40 he's frustrated that cabs don't tell him when they're almost about to pick him up. 2:42 He's willing to give ride sharing a chance because he's heard 2:46 good things about drivers getting there quickly. 2:49 And that he can see when the driver will be arriving. 2:52 He is prompt, prepared, assertive, and confident. 2:55 His habits are scheduling rides in advance, using his company card to pay, 2:58 traveling light, and arriving at the airport with plenty of time. 3:04 We'll visit his goals in stage three, so let's leave those out for now. 3:08 Let's compare this with another persona I've made for Social Sarah. 3:12 A college student who is riding back to her apartment with her roommates. 3:16 Full time college student, less than $5 splits fare with friends. 3:20 Habits, uses apps to get home safely after parties, 3:26 splits fares with her roommates to save money. 3:30 Books the ride for herself and 3:33 her friends, travels in groups of three or more. 3:34 I've started to fill these out, but if you have any more ideas, 3:39 feel free to add them in to more fully expand upon these personas. 3:42 I've also included a blank persona in the downloads. 3:46 You should take some time right now to complete a third persona. 3:49 We want it to be a user who relies on a ride sharing app. 3:53 So the more realistic it is, the better. 3:57 Once we have these personas complete, 4:01 we can more easily make decisions that can help our audience. 4:03 We can ask questions like, how will Businessman Bryan like our process? 4:06 Or, will the Social Sarah be interested 4:11 in using this new feature we're thinking of adding. 4:14 By picturing examples, we can make more informed choices on behalf of our users. 4:17
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