Fill in the Content8:32 with Julie Menge
Design your presentation in a way that is visually clean and appealing. Organize the delivery in a way that will be valuable to your audience, and anticipate any questions that they might have.
The sample slides I used in this video are available for download if you want to use them. I've exported them to PowerPoint and OpenDocument format, but both files can be uploaded and used with Google Sheets.
I found the best way to begin arranging your presentation 0:00 is to open a blank slide deck and fill in the headline for 0:03 each slide with a bullet point from your outline. 0:06 You may wind up needing more than one slide per topic or 0:09 you might combine ideas or you might even remove things later on. 0:12 Your still in the early stages and can always adjust as you go. 0:16 In addition to the headline, 0:20 you can enter a few ideas of what you plan to share in the main body of the slide. 0:22 Keep in mind that each slide should deliver one clear message, and 0:27 contain any supporting evidence needed to drive home your case. 0:31 For example, you may have a chart or a graph with just a few bullet points or 0:35 phrases explaining the data. 0:39 I have created a simple presentation based on the outline 0:41 I put together in the previous video with a few notes. 0:44 Let's take a look at it now. 0:48 A link to the presentation is also available in the teacher's notes. 0:49 I'm using a themed Google slide deck created by one of our designers here 0:54 at Treehouse. 0:57 If you don't have access to branded slides or designer, don't worry. 0:59 Pretty much all programs such as Keynote, PowerPoint and 1:02 Google come with nicely designed themes. 1:06 I wanna keep the message on each slide simple and 1:08 clear by taking a minimalist approach. 1:10 The more words you put on a slide, the more chances you risk that the audience 1:13 will read ahead and stop paying attention to what you are saying. 1:16 It's human nature. 1:19 When we see words on a screen, we wanna read them. 1:21 Keep the focus on you, and the point at hand by minimizing distractions. 1:24 With that in mind, let's start adding content to the slides. 1:28 On slide two, I want to give my audience a brief intro and an agenda. 1:32 So, I made notes to discuss why we're here, and what I'll cover. 1:36 On the completed slide, I turn those two topics into bolded sub-headings. 1:41 Under why we're here, I'm making it clear that we are here to 1:45 review customer satisfaction survey results from Q1. 1:48 Under what we'll cover I've added four short bullet points. 1:52 Trends in our customer satisfaction data, 1:56 meaning I'll show what this course has been over the last year or so. 1:58 Issues affecting our score. 2:02 This is where I'll talk about what the customers identified as being their 2:04 main pain points. 2:07 Suggested improvements, where I'll give my pitch for a new phone system. 2:08 And then time for Q&A at the end. 2:12 You don't wanna get too in depth on this opening slide. 2:15 Just give your audience a little preview of what's to come. 2:18 This slide will also be handy for 2:21 anyone who is reviewing a saved version of your presentation. 2:23 They should quickly understand what this presentation will cover. 2:27 The next slide is where I'll share the customer satisfaction data 2:30 from recent quarters. 2:33 I talked to you earlier about using visuals and few words when possible. 2:35 I think a bar chart here would be a great way to visually show 2:39 what customer satisfaction has been looking like. 2:42 And there we go, on my completed slide I've added a chart, so anyone can quickly 2:45 see that, whoa there is a big problem happening in the most recent quarter. 2:49 Previous customer satisfaction scores have hovered around the 80 to 90% range and 2:54 now they're at 56%. 2:59 I added one quick bit of information in a text box at the bottom of the slide, 3:01 that the score is based on approximately 3,000 customer respondents each quarter. 3:06 I'm adding that for a couple of reasons. 3:11 One is that anyone looking at this slide deck in the future 3:13 may want to know what the sample size was. 3:16 And two, I remember that my audience of executives loves numbers. 3:19 I have anticipated that when they see the low satisfaction score, 3:23 they might ask well, how many customers does this represent? 3:27 This is a great example of tailoring my specific presentation for my audience. 3:30 Let's move onto the next slide. 3:35 This where I plan to share specific information from certain questions and 3:37 comments that highlight why the customers are so dissatisfied. 3:40 Let's assumed that I already analyzed the survey in detail and 3:44 I found excellent scores in all areas except for 3:48 satisfaction regarding wait time when a customer calls. 3:50 If we can improve our scores in that area, 3:54 that should most positively impact our overall customer satisfaction score. 3:57 With that said, I want to quickly and 4:01 visually show just how poorly we scored on that one question. 4:03 This time I've decided to create a pie chart. 4:08 Okay, this chart shows that 75% of the respondents were very dissatisfied 4:11 with how long they had to wait. 4:16 I even decided to make that piece of the pie red, so that it really stands out. 4:18 Anyone looking at this chart can immediately see this big red chunk and 4:22 think wow, that does not look so good. 4:26 Then, over on the right-hand side, I've added some comments that further give some 4:29 color as to why we scored so poorly on this question. 4:33 I don't want my slide to be too wordy, but 4:36 I think just the right amount of comments here will really help. 4:39 And I've used some of the colors from the presentation theme so 4:42 they each stand out a little more on their own. 4:45 Moving on to the next slide. 4:48 Here is where I begin to lay out the main problem. 4:50 I know that our call center has an old, low tech phone system. 4:53 It has a low capacity and I know that we are only going to continue needing more 4:56 and more capacity, since we plan to launch several new products this year. 5:00 Customers will be calling more and more, with each new product release. 5:04 Let's assume that I know that our competitors have wait times of 5:08 five minutes or less in their call centers. 5:11 So I'm going to layout those issues in a clear easy to read way. 5:13 I've created bold subheadings for each of the main points I identified, and 5:17 added just enough information under each to make my point. 5:21 But I'll add more to these points when I'm actually delivering my presentation. 5:25 Remember, I'm trying to keep the slides minimalist. 5:29 For example, the information under the first subheading 5:31 simply says that the phone system was last upgraded 12 years ago. 5:34 When I present, I can speak more to that, and 5:38 say that in the world of technology, 12 years may as well be a million years. 5:40 I think numbers like that will make my audience of data lovers pay 5:45 attention right away. 5:48 I can also, speak more to the capacity points in my slide. 5:49 And talk about our new products we have in the pipeline. 5:52 I know that we have done research in the past to predict the number of calls that 5:55 we will receive every time we release a new product. 5:59 So I'm indicating that I'm not about to pitch a new system 6:01 just because I want something shiny and new. 6:05 Will efficiently serve our customers. 6:08 And I know our executives are passionate about that. 6:10 Finally, when my audience sees the start comparison of our 20 minute wait time to 6:13 our competitors five minute wait times. 6:18 They will start to see that we really need to update our phone system. 6:20 And I haven't even given them our proposal yet. 6:23 I'm just planting the seeds here. 6:26 They see the current state of things and they don't look so rosy. 6:28 To complete the slide, I've added a funny picture. 6:32 I did a Google image search for an old tiny call center. 6:35 Let's assume that I know my audience well enough that I think they have 6:38 a bit sense of humor. 6:41 Obviously, this picture isn't really what our call center looks like but 6:43 I'll think they'll get the point. 6:47 On to the next slide. 6:49 Here we go, the proposal. 6:51 This is where I'll clearly lay out what I'm suggesting, and 6:52 what needs to be considered. 6:55 On the right side, I've entered in the highlights of what I suggest we do. 6:57 I'm proposing that we invest in a specific system called CallDoc. 7:01 I know that there is a $7,000 investment and 7:05 it takes 2 days of downtime to install. 7:08 Now, I can anticipate that the executives will squirm a little 7:10 when they hear that our customers may not be able to call in for 2 whole days. 7:13 So, I'm also putting on the slide that we can install the system over a weekend, 7:17 when call volume is typically lower. 7:21 Finally, I'll include that the CallDoc system actually triples our current call 7:24 capacity. 7:28 I was looking for at least double capacity before, but 7:29 I'm going to mention that CallDoc gives us the ability 7:32 to keep growing our product line beyond our current offerings. 7:35 Our executives are passionate about growing the business sustainably, so 7:38 I'm thinking they will be happy to hear that this system should work well for 7:42 a long time. 7:45 To wrap up this slide I've used a picture that looks like a much more modern 7:47 friendlier call center. 7:51 It's a little tongue and 7:53 cheek since I've just showed them that old tiny call center on the previous slide but 7:54 I want our audience to visualize how much of a difference this new system can make. 7:58 And finally, my last slide is just a place holder for questions and answers. 8:03 I'm not going to add anything to this slide. 8:08 I plan to leave it up when I finish delivering my presentation. 8:11 As my audience asks questions I will likely jump around and 8:14 revisit earlier slides. 8:17 That's it. 8:20 I've achieved my goals of keeping my presentation visually clean and 8:21 appealing, presenting data that I know will be valuable to my audience, and 8:24 anticipating the types of questions they might have. 8:28
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