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Defining a scope and creating content for your blog will lead to a focused blog. Make it personal and the content will resonate even more.
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So in today's YouTube-hit-obsessed world where everybody's focusing on
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millions of views and thousands of shares,
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I'm going to tell you to do the exact opposite.
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When you're creating content, think about the audience you're creating it for.
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You want to create and blog about content that you yourself
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are interested in and your audience is interested inโnot for the masses.
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As you're creating content, think about who your audience is.
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If you're a designer or developer you're already probably writing code
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for a specific audience or maybe an industry.
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Those are the people you're going to be creating content for.
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You can't get too niche. It's okay.
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The biggest mistake I see people do in content marketing
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is they try creating for the masses.
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They get too vanilla.
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Think about the favorite sites you go to everyday.
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They probably focus on a very specific topic, genre, or vertical.
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The same needs to be for your site.
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Figure out who you're going to be creating content for.
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If it's for yourself that's okay.
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If you're focusing more with a personal vibe there's nothing wrong with thatโ
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maybe harder to attract an audience, but it'll be okay.
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If necessary, creating multiple channels might be the solutionโ
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setting up multiple blogs, multiple accounts.
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The only problem with that is that it means twice or 3 times the work for you.
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But sometimes it is the best idea.
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Maybe you want to separate your personal on one blog,
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a separate blog for a specific programming language or vertical,
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maybe a third for something else.
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There's nothing wrong with that if it's the best decision.
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That's why sitting down and actually figuring out who the audience
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of your blog is going to be is critical because the worst thing possible is to be
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half-way down the road, building an audience, and then suddenly go,
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"Hey, I'm going to transition over here."
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That means you're starting from scratch, so take the time upfront to figure out
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the content you're going to create, the audience you want to reach,
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and thenโand only thenโdo you actually start the blogging.
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