Bummer! This is just a preview. You need to be signed in with a Basic account to view the entire video.
Start a free Basic trial
to watch this video
If you're not telling people about your blog, how will they find you? Promoting what you create is essential to building traffic and a community of your own.
-
0:00
So you've got your blog and you're creating content on a regular basis.
-
0:03
There is one thing left you have to do
-
0:05
and for me, this is the hardest part.
-
0:07
You have to promote what you've created.
-
0:09
Now I know it may feel over salesy sometimes
-
0:14
but if you do not promote your work, nobody is going to find it.
-
0:19
Figure out ways that work for you to promote that you're comfortable with.
-
0:22
At a minimum, share every piece of content you create
-
0:26
on all those digital channels we talked about.
-
0:28
Maybe don't do them all at once.
-
0:30
Figure out how you're going to share it on Facebook and then Twitter
-
0:33
or how you going to push it on an Instagram or Google Plus.
-
0:36
Each of these networks has different properties and ways you can share.
-
0:40
Don't automate it.
-
0:42
Don't make it so that when you hit that blog
-
0:43
and publish button that it goes out everywhere.
-
0:45
You only have 140 characters on Twitter but you've got a lot more on Facebook.
-
0:50
Think about that ahead of time. Figure out how you're going to promote it.
-
0:53
Figure out the different channels you're going to do it on
-
0:55
and then use the strategy over and over
-
0:57
every time you create a new piece of content.
-
1:00
Also, don't forget that you can go back and promote it again.
-
1:03
I know sometimes I'll create a post first thing in the morning
-
1:06
and I know that that only hits a certain audience.
-
1:09
So again in the afternoon or the early evening
-
1:11
or even the next day, I'll promote it again.
-
1:15
Just don't get--don't become that guy or that girl.
-
1:18
Promote in a way that feels natural to you.
-
1:21
Push it out there, share it, and then when people comment on it,
-
1:24
be active, say thank you for sharing,
-
1:26
thank you for coming and commenting on my blog.
-
1:29
The more interaction you do, the easier this promotion is going to be.
-
1:33
But if you don't promote, nobody is going to find you.
-
1:36
So you cannot skip over this part.
You need to sign up for Treehouse in order to download course files.
Sign up