So you've got your blog and you're creating content on a regular basis.

There is one thing left you have to do

and for me, this is the hardest part.

You have to promote what you've created.

Now I know it may feel over salesy sometimes

but if you do not promote your work, nobody is going to find it.

Figure out ways that work for you to promote that you're comfortable with.

At a minimum, share every piece of content you create

on all those digital channels we talked about.

Maybe don't do them all at once.

Figure out how you're going to share it on Facebook and then Twitter

or how you going to push it on an Instagram or Google Plus.

Each of these networks has different properties and ways you can share.

Don't automate it.

Don't make it so that when you hit that blog

and publish button that it goes out everywhere.

You only have 140 characters on Twitter but you've got a lot more on Facebook.

Think about that ahead of time. Figure out how you're going to promote it.

Figure out the different channels you're going to do it on

and then use the strategy over and over

every time you create a new piece of content.

Also, don't forget that you can go back and promote it again.

I know sometimes I'll create a post first thing in the morning

and I know that that only hits a certain audience.

So again in the afternoon or the early evening

or even the next day, I'll promote it again.

Just don't get--don't become that guy or that girl.

Promote in a way that feels natural to you.

Push it out there, share it, and then when people comment on it,

be active, say thank you for sharing,

thank you for coming and commenting on my blog.

The more interaction you do, the easier this promotion is going to be.

But if you don't promote, nobody is going to find you.

So you cannot skip over this part.