Promoting What You Create1:39 with C.C. Chapman
If you're not telling people about your blog, how will they find you? Promoting what you create is essential to building traffic and a community of your own.
So you've got your blog and you're creating content on a regular basis. 0:00 There is one thing left you have to do 0:03 and for me, this is the hardest part. 0:05 You have to promote what you've created. 0:07 Now I know it may feel over salesy sometimes 0:09 but if you do not promote your work, nobody is going to find it. 0:14 Figure out ways that work for you to promote that you're comfortable with. 0:19 At a minimum, share every piece of content you create 0:22 on all those digital channels we talked about. 0:26 Maybe don't do them all at once. 0:28 Figure out how you're going to share it on Facebook and then Twitter 0:30 or how you going to push it on an Instagram or Google Plus. 0:33 Each of these networks has different properties and ways you can share. 0:36 Don't automate it. 0:40 Don't make it so that when you hit that blog 0:42 and publish button that it goes out everywhere. 0:43 You only have 140 characters on Twitter but you've got a lot more on Facebook. 0:45 Think about that ahead of time. Figure out how you're going to promote it. 0:50 Figure out the different channels you're going to do it on 0:53 and then use the strategy over and over 0:55 every time you create a new piece of content. 0:57 Also, don't forget that you can go back and promote it again. 1:00 I know sometimes I'll create a post first thing in the morning 1:03 and I know that that only hits a certain audience. 1:06 So again in the afternoon or the early evening 1:09 or even the next day, I'll promote it again. 1:11 Just don't get--don't become that guy or that girl. 1:15 Promote in a way that feels natural to you. 1:18 Push it out there, share it, and then when people comment on it, 1:21 be active, say thank you for sharing, 1:24 thank you for coming and commenting on my blog. 1:26 The more interaction you do, the easier this promotion is going to be. 1:29 But if you don't promote, nobody is going to find you. 1:33 So you cannot skip over this part. 1:36
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