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If you want your online business to succeed, it needs to be found by your potential customers. And whether they’re typing in a search term on their laptop or asking their phone to find it for them, Search Engine Optimization, or SEO, can mean the difference between them finding you or finding a competitor.
[Treehouse] [? music playing ?]
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[Business Bay: Island 2, Stage 4: Search Engine Optimization] [with Dan Gorgone]
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If you want your online business to succeed
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it needs to be found by your potential customers
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and, whether they are typing in a search term on a laptop
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or asking their phone to find it for them,
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Search Engine Optimization, or SEO,
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can mean the difference between them finding you or finding a competitor.
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SEO is the practice of making your website appear
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as valuable as possible to search engines
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so there's a better chance of people finding you when they search for specific terms.
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Now, users have certain goals in mind when they go online
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and the people you are looking for will have goals related to your products or services.
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By looking at your own website,
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competitors' sites, and conducting keyword research
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you can anticipate which search terms people might use.
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After you determine which keywords make the most sense for your business,
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the idea is to use them in all the right places on your website.
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Whether you're selling T-shirts, cupcakes, a crystal ball app, or anything else
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your keywords should appear within the title of your site,
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your navigation, and especially your content.
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Great content is the significant driving force
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behind the value search engines place on a website.
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If you can produce excellent, keyword-rich content on a regular basis
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about your business, products, and services,
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you'll be ahead of the game and the competition.
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SEO is more than just adding some code
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or building some pages and then waiting for it to work.
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It's an ongoing process that evolves along with your business.
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You'll need to regularly monitor your efforts to ensure that they work
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and, thanks to advances in technology and growing demand,
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the nature of search is also evolving.
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The world has become more mobile
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and people are doing searches based on location.
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They are also using voice commands,
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and more results can be found that relate to video content and social media.
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It's important to keep an eye on how the industry changes
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as the future of your business may depend upon how you change with it.
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