Paid Search and Advertising3:33 with Dan Gorgone
While many SEO efforts focus on improving organic search results, companies can also use paid advertising to push their links in front of users. Paid ads can come in the form of text, banners, and even on social media platforms, so it’s important to understand how each one works.
Things to Consider
- Do you have revenue goals you must reach that could use help? Have you considered using paid advertising to compliment your marketing efforts?
- Do a search for terms that your users might look for. What paid ads appear? Are they your direct competitors?
- If you're on social media, have you considered advertising? What are your competitors doing?
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