Conversations & Communities2:15 with Dan Gorgone
As you begin to gain followers on social networks, you may find new ways to effectively communicate. To make social media truly “social”, conversations must take place, and communities only truly grow when you take the time to listen and respond.
Things to Consider
- After you publish posts to social networks, do you review the responses they receive?
- Do you provide a variety of posts to each network, such as news, video, pictures, and links to interesting content?
- How many different people post on behalf of your company?
- Do you have a forum or central location where your customers/users discuss topics related to your company? Is it a space you provide, or is it located on a social network (e.g. Facebook group)?
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