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How to Market Your Business

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Stages of Production

3:09 with Dan Gorgone

No matter what kind of video you’re producing, many aspects of a successful production are the same. As such, there are three basic stages to all video productions you can consider when planning and organizing your video shoot.

No matter what kind of video you're producing 0:00
many aspects of a successful production are the same. 0:03
As such, there are 3 basic stages to all video productions, 0:06
you can consider when planning and organizing 0:10
your video shoot. [clapperboard sound] 0:13
Pre-production is the period of time 0:17
when you prepare everything, 0:19
from writing your script, making arrangements for locations, 0:21
schedules, actors, equipment, 0:24
and, especially, your budget. 0:27
This also includes creating any special elements 0:29
that will be featured in the video, 0:32
such as props, signs, and other materials. 0:34
Many video productions are successful 0:37
because the people responsible 0:39
prepared well, 0:41
which means that pre-production is incredibly important. 0:43
Production is when you shoot and create 0:47
all of the pieces that make up your video. 0:50
Every piece needs to be accounted for 0:53
in the script you prepare, 0:55
so when it comes time to shoot 0:57
you know where to go, who is in it, 0:59
what materials and equipment you need, 1:01
and exactly what you need to get done. 1:03
Post-production is the part of the process 1:07
where you take everything you've created 1:10
and piece it together, arranging it into its final form. 1:12
Editing video and audio together 1:16
while adding your branding, graphics, music, and other elements 1:18
gives it a polish that sets it apart from competitors. 1:21
So, here are some tips for your own production. 1:26
If you've never produced a video before, 1:30
do a test video to get yourself acclimated with the process. 1:32
Create something short and simple and you'll see how things look 1:37
on camera, what it takes to get the shots you need, 1:40
and how to piece things together when you edit. 1:42
It won't take long to see how things like lighting, sound, and editing 1:46
can truly make or break a video. 1:51
When you're ready to shoot, 1:53
create a schedule for yourself 1:55
so you don't fall behind. 1:57
You want to make sure you get the best footage possible, 1:59
but keep your timeline in mind 2:01
and be ready to move forward once you've got what you needed. 2:03
Also, prepare for problems 2:07
along the way. 2:09
Do you have control over your location? 2:11
And if not, who does 2:13
and how do you contact them? 2:15
Who will bring the equipment and run it? 2:17
Do you have all the supplies you need, 2:20
including access to things like power 2:22
or extra batteries? 2:24
And, ultimately, who is in charge at your shoot? 2:26
Someone has to make decisions, 2:30
especially if problems arise. 2:32
So, make sure everyone is clear 2:34
about who's calling the shots. 2:36
Finally, after shooting is done 2:39
and editing is underway, 2:41
you should begin to have a sense 2:43
about what your finished product will look like. 2:45
If you've outsourced your production, 2:47
stay on top of things and make sure you know what you're getting, 2:49
but understand that editing can be a complex process. 2:52
If it's not coming along as expected, 2:56
you might have to redo parts of the video, 2:58
but as long as you've prepared and executed 3:01
according to your plans, 3:04
your video should come to life as expected. 3:06