Production Needs3:32 with Dan Gorgone
Depending on the type of video you want to produce, your needs in terms of hardware, software, and expertise will vary.
Things to Consider
- Does your company own any equipment to produce or edit video content? Do you have any employees with related experience?
- Would a video produced on a smartphone, for example, resonate with your customers? Would they require something with higher production quality?
You may have a great idea for a video, 0:00 and it might fit in perfectly with a marketing initiative 0:03 for your business. 0:06 However, the step from dreaming up your video idea 0:08 to actually producing it 0:10 can be a big one, 0:12 especially if you're unfamiliar with how videos get made. 0:14 So, here are some tips on what you might need 0:17 to produce your own marketing video. 0:20 Some videos can be produced entirely 0:23 by apps and other software. 0:25 Using a mix of graphics, animation, music, 0:28 and other effects, you don't necessarily need a camera 0:31 or any production equipment. 0:35 However, what you produce will be limited 0:37 to whatever you can import into the program 0:39 you use, or create within it. 0:42 These videos have limited appeal, 0:44 but they might be all you need to communicate 0:46 simple concepts or directions. 0:48 If you want to produce something with live action, 0:51 or people doing things on camera, 0:54 you either need to consult with people who can do it for you 0:57 or you can try to make it yourself. 1:00 First off, you'll need to take stock 1:03 and determine what video and audio equipment you have access to, 1:05 and determine who knows how to use them. 1:08 After you shoot something, 1:11 do you know how to edit it all together 1:13 and publish it online? 1:15 Well, we won't go into the details of how 1:17 cameras, microphones, lights, 1:19 and other video equipment work. 1:21 If you have access to professional or consumer-level equipment, 1:23 the assumption is that you know how to use it. 1:26 However, if you are a beginner, 1:30 you might be quite successful starting out with a camera phone, 1:32 especially one of the latest models that features video quality comparable 1:35 to many consumer video cameras. 1:39 There are more requirements to consider as well. 1:41 Where will you shoot your video? 1:44 Are you inside or outside? 1:47 Like usability testing, if you work with a location you know 1:49 and have control over, it'll make things much easier 1:53 than trying to do something in public. 1:56 Do you have people in your video? 1:58 And if so, who are they? 2:00 Employees or do you need actors? 2:02 Are they speaking in the video, 2:04 or do we just see them doing different things? 2:06 Do you need graphics, animation, computer screens, 2:08 or all of the above? 2:12 What exactly will people see and hear in this video? 2:14 Many of these questions will be answered 2:19 once you script out your idea. 2:21 Writing the complete story for your video 2:24 can tell you how long it will be, 2:26 what locations and people are involved, 2:28 what equipment you need, 2:30 and perhaps what it might all cost. 2:32 Keep in mind that the video should serve your business needs, 2:35 and you should be looking to generate a return 2:39 in some way. 2:42 Would this video help you make money, and how much? 2:44 Keep this in mind as you set your budget. 2:47 In the end, as marketing content 2:50 your video should be professional and make a positive impression. 2:53 It needs to look good, sound good, 2:57 and the content needs to be top notch. 3:00 This is where you need to make an important decision. 3:03 Do you really need this video content? 3:06 And if so, can you do it yourself, 3:09 or will you need to outsource it? 3:12 Experimenting is great if you can keep things cheap 3:14 and do it yourself. 3:17 Smaller video projects 3:19 can determine if the demand for more is there. 3:21 But if you're ready to take your video marketing to the next level, 3:24 make sure it gets done right. 3:28
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