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Types of Videos4:26 with Dan Gorgone
You have a number of options for creating video content, and each one has its own strengths, weaknesses, and needs in terms of hardware and software.
Things to Consider
- Considering the examples provided here, is there a type of video that would make sense for your company?
- How could you use video to showcase your work if you design or produce websites? Apps?
- Do you have clients or customers with success stories worth sharing? Have you considered putting them on camera?
- Do you have employees with great public speaking or presentation skills? Have you considered putting them on camera?
So, you've decided you want to create a video 0:00 or series of videos to help market your company, 0:02 but exactly what kind of videos? 0:06 You have a few options 0:08 as each one has its own strengths and weaknesses, 0:10 and needs in terms of hardware and software. 0:12 Screencasts are videos created by using footage 0:16 from a computer screen or other device. 0:20 Screencasts are great if you want to demonstrate 0:23 how an app or program works 0:25 using the full screen. 0:27 Most screencast programs allow you to narrate the video 0:29 while you record, 0:32 and some let you highlight areas of the screen 0:34 to emphasize different points. 0:36 Normally, you'd like videos to be shorter, 0:38 so potential customers can get a flavor for what you offer, 0:40 but screencasts can also be nice for more detailed explorations 0:44 of how specific features work 0:48 and can be very helpful for power users. 0:50 Camtasia is one example of a program that can help you produce a screencast, 0:53 allowing you to edit and export the video. 0:57 Another is Screencast-O-Matic, 1:00 which offers similar features along with a free version 1:02 and includes video file hosting. 1:06 Demo reels are videos that show highlights of your work. 1:09 They're meant to demonstrate your abilities, 1:13 experience, and expertise 1:15 at a certain skill. 1:17 Whether you're a designer, developer, 1:19 or even a company that produces sites and apps, 1:21 you can put together a collection of clips 1:23 that show the various projects you've worked on. 1:25 Depending on your business and what you want to emphasize, 1:28 you could show how your company dominates 1:31 in a particular industry or niche, 1:34 or you can display the variety of projects 1:36 you've worked on. 1:38 These videos are meant to generate contacts 1:40 and new business, 1:42 so they should always end with information 1:44 on how to get in touch with you. 1:46 First-person videos are produced using the tiny cameras 1:49 embedded in your laptop or mobile device. 1:52 Webcam videos are very easy to produce 1:55 because all the technology you need 1:57 can be in the palm of your hand or your laptop. 2:00 However, they can also suffer from poor quality, 2:04 and if you're using a video like this to promote your business, 2:06 you have to consider how the amateur look 2:09 will affect the impression potential customers might have. 2:11 Still, if you can ensure the production quality 2:16 of your lighting and sound are in good shape, 2:18 they can be a very convenient, 2:20 cost-effective option for marketers. 2:22 The types of videos I've mentioned thus far 2:25 require less production resources than others, 2:27 but if you're looking to make a bigger impression, 2:30 consider the following marketing videos as well. 2:33 Presentations can also be effective videos, 2:37 especially when demonstrating your expertise about a certain topic. 2:40 These videos can actually be 1 of 2 types. 2:44 It can be a presentation you give to the camera 2:47 or a recording of you giving a talk to a crowd 2:50 at an important event. 2:54 In either case, you want to make sure that your presentation 2:56 materials are clear and legible, 2:58 especially if you use slides to make important points. 3:00 Testimonials feature real people 3:04 providing personal experience about a person, 3:06 company, product, service, or event. 3:09 These can be quite compelling if the subjects offer honest feedback 3:13 and help answer questions that potential customers might have. 3:16 They could be done in a talking-head style 3:21 or as an interview, but either way 3:23 your hope is that the subjects will be influential 3:26 to help bring in new customers. 3:28 And, finally, commercials 3:31 are classic-style videos 3:33 that advertise basic information about your company, 3:35 much like the commercials you've seen for years on television. 3:37 A lot of companies produce a commercial for local television 3:41 and then feature it on their homepage. 3:44 Commercials usually require more resources to produce 3:47 including editing, music, graphics, and other elements 3:50 to make them appealing. 3:55 Keep in mind that most users only have time 3:57 or the attention to watch something short. 4:00 Think in terms of seconds, not minutes. 4:03 A 30, 60, or 90-second video 4:06 might not sound like much, 4:08 but if the video is focused and delivers quality content, 4:11 it can make a powerful impression. 4:14 If it's effective, you can always produce more videos 4:16 later on to focus on other topics 4:19 and at the same time create more reasons 4:21 for users to follow you. 4:24
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