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Acquiring funding for your growing company can come about for a variety of reasons. Let's look at why we need money and the different options we have for sourcing it.
[MUSIC]
0:00
I've done a fair bit of marketing and a
good amount of sales, but
0:04
revenue isn't growing as fast as I'd like
it to.
0:08
I need to increase my marketing activities
or
0:11
hire a few more sales people, but I can't
afford to do that right now.
0:14
Oftentimes, you may find yourself in a
scenario like this,
0:17
where you are making money as a company
and bringing in profit.
0:21
But you know that you need to act quick
and
0:24
capture a larger share of the market
before your competitors do.
0:27
This is where external financing comes in.
0:31
Taking money from outside sources can
provide you with the extra cash you
0:33
need to hire a larger workforce.
0:37
Or provide a needed cash buffer so
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you can focus on activities that increase
your customer base, while not having to
0:42
worry too much about higher expenses
eating into your bottom line.
0:46
Getting external money can be
overwhelming, however.
0:50
You have a few different choices of how
you can do it,
0:53
and each one is substantially different
from the other in terms of process,
0:56
advantages and disadvantages.
1:00
It is important to know which type of
funding process best benefits your
1:02
company, and how to go about obtaining it.
1:06
We're going to cover debt financing,
equity financing and
1:09
a little bit of crowd funding.
1:13
Let's get started.
1:15
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