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Marketing activities focus on different stages in a customer lifecycle. In this video, we're going to break down our marketing activities and focus on ones that help our early stage business.
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[SOUND].
0:00
Building our initial product or service,
as hard as it seems, is the easy part.
0:05
Getting customers can be far more
difficult in most cases.
0:09
When exploring our business model,
0:13
one of the sections of our canvas that we
explored was customer relationships.
0:15
Now we defined out customer relationship
activities,
0:20
as any interactions we have with our
customers.
0:23
And we broke down these interactions in to
activities that bring in new customers,
0:26
keep them happy, and
0:31
finally activities that allow us to
maximize our relationship with them.
0:32
We can break this down in to a more
specific process using a funnel.
0:37
The customer relationship process for
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a new business can be broken down into
three distinct stages.
0:43
Get customers, keep customers, and grow
customers.
0:47
In this stage of our business, our goal is
to get as many customers as we can, so
0:51
we're going to be focusing on the get
customers section of the funnel.
0:56
Our strategy, as shown on the funnel, is
acquisition and activation.
1:00
What do each of these mean?
1:04
Customer acquisition focuses on getting as
many customers to our website or
1:07
landing page, so that they become aware of
our product or service.
1:11
Since the number of people who end up on
our site and don't buy the service would
1:16
be very high, we need to bring in a crazy
amount of people to our site so
1:20
that our conversion numbers are solid.
1:24
In customer activation,
1:27
we implement strategies that encourages
the user to get plugged in with us.
1:28
This can be through downloading some
information, signing up for
1:33
our free trial, and a bunch of other
activities.
1:36
The goal here is to capture our customer
information so
1:39
that we can contact them later to engage
with them.
1:42
There are different things we can do in
the acquisition and
1:45
activation stages to get our customers
into the fun.
1:48
So let's get started.
1:51
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