How to Use Social Media Logos on Your Website2:36 with Chris Zabriskie
It's tough to find a site on the web today that doesn't include Facebook, Twitter, and other social media logos in its design. You probably want to include them on your own site, but where do you find the actual icons? And are there rules for how to use them? In this Treehouse Quick Tip, Chris walks you through how to not only find the most up to date social media logos, but how to follow each site's brand guidelines.
[Treehouse Presents - Quick Tips: How to Use Social Media Logos on Your Website with Chris Zabriskie] 0:00 [Chris Zabriskie] How many times do you think you see the Facebook logo every day? 0:05 Not just on the Web, but on television, billboards, pizza boxes. Same with the Twitter logo or Tumblr or Pinterest. 0:10 Social media logos are everywhere—and for good reason. 0:17 Users know what they mean and know what to expect when they seem them or click on them. 0:21 And on the Web, social media icons are a great way to direct your users to your social media profiles— 0:25 all while using minimal screen real estate. 0:31 But when you're designing your site, where are you actually getting those icons from? 0:34 It's simple enough to go to Google Images and find some. There are lots of different ones there. 0:39 But which ones do you pick? Not all of them look the same. 0:44 Does it matter which ones you use? Yes—100% yes—it matters. 0:46 Every social media site has their own brand guidelines that it's your job to follow. 0:52 That Facebook logo, that's a trademarked property that belongs to Facebook. 0:57 You are legally allowed to use it on your site, but only if you follow their rules. 1:02 Finding a social media company's brand guidelines is easy. 1:07 Just Google Facebook or Twitter or whatever logo you're looking for, plus the words "brand guidelines." 1:11 At or near the top of the search results is going to be just what you're looking for. 1:19 You just need to make sure you're going to an official website. 1:23 If it's a Twitter logo you're looking for, make sure you're looking at the brand guideline page on twitter.com. 1:26 Don't get all your information about social media logos from blog posts. 1:32 Blog posts go out of date quickly. 1:37 Facebook and Twitter and all these other companies are going to keep their brand guidelines page up to date, 1:40 so you always know you have the latest and greatest logo to work with. 1:45 Each site is going to have these logos in different file formats for you to download and use. 1:49 But they're also going to have guidelines that you have to follow. 1:55 Twitter, for example, wants you to make sure that their logo always has the bird facing to the right. 1:58 and they also require a certain amount of space around the logo. 2:03 If you don't follow the brand guidelines of the site whose logo you're using, 2:07 you don't have their permission to be using the logo in the first place. 2:11 Make a point to check the brand guidelines a couple of times every year or whenever you make design changes to your site. 2:15 If the logo gets updated and you're still sticking with an older version, it's going to make you look behind the times, 2:22 and that is never a good thing on the Web. 2:27 So take a few minutes, look at the icons you're using on your site. 2:29 Then check those branding guidelines and make sure that you're up to date. 2:33
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