If you want to create a product that's differentiated on the experience, it's 0:00 important to define the experience that we want people to have with your product. 0:04 Instead of starting by defining feature sets, start by defining a vision for 0:08 the experience outcome that you intend to deliver to your users. 0:13 Creating a user journey map or experience map will help guide you 0:17 as you visually map out the user's journey while experiencing a product. 0:21 Mapping the experience from a user's perspective 0:26 helps us see the big picture and identify pinpoints or strategic opportunities. 0:29 JourneyMaps can be created and visualized in many different ways, and 0:33 there are examples you can refer to in the teacher's notes. 0:37 RealtimeBoard also has a customer JourneyMap template you can use. 0:41 For our project, 0:46 we're going to create a fairly simple JourneyMap of current Craigslist users, 0:46 and their journey for purchasing, let's say, a slow cooker on Craigslist. 0:51 In your RealtimeBoard, create a new frame. 0:55 Using the text tool, write the title of The JourneyMap, and then start listing 1:00 the following categories down the left side of your frame. 1:04 Stages, Touchpoints, Doing, 1:12 Thinking, Feeling, Opportunities. 1:17 Think about all the stages that a user goes through when purchasing a slow cooker 1:32 on Craigslist. 1:35 Using the shape tool, begin drawing and writing the different stages. 1:36 First they might do some research online for slow cookers on different websites and 1:41 begin to compare prices. 1:45 They may also want to do some planning around budgeting and 1:48 figuring out what type of slow cooker they want. 1:50 So let's call this research and planning. 1:53 After that, the user goes to Craigslist from their computer and begins to browse. 1:55 After you've written all the stages, next, 2:03 write the Touchpoints that the user has within Craigslist. 2:05 Then write what the user is doing at each stage, 2:09 what the user is thinking during their interaction with Craigslist, 2:12 what their emotional state is and the opportunities and 2:16 actions that Craigslist can take to improve the users' experience. 2:19 You can visualize your journey map however you like. 2:23 For example, you can add emojies for 2:25 additional visual cue to represent the emotions and actions of the user. 2:28 Keep in mind that every JourneyMap will also look different for 2:33 each problem that you work on. 2:36 Once you've finished creating a JourneyMap, 2:37 you can see where the paint points are for the user and 2:39 what the opportunities are to improve the experience. 2:42 All of the exercises we've done in this stage 2:45 are just some tools to help you understand and 2:48 think about the design problem as you begin to think of ideas for solutioning. 2:50 Remember that you're not limited to these methods or tools. 2:55 And this is just one way you can approach defining your design problem. 2:58 You can also find the link to this finished real time board in 3:02 the teacher's notes. 3:05