This course will be retired on May 1, 2021. We recommend "Intro to Design Thinking" for up-to-date content.
Identifying the Opportunity1:25 with Devin O'Bryan
Now that we’ve figured out what our user is going through in their product experience, it’s time to acknowledge where they are experiencing pain in their journey.
- Phases – the “chapter titles” throughout a user’s experience. Examples from an eCommerce perspective include “browsing” or “payment”.
- Neilsen/Norman Group’s Take on Journey Maps, a more complex version of Journey Maps compared to what we’re doing but the intent is the same.
How to Identify Your Customer’s Pain Points, by Michael Karp
- An article on user pain and motivation
Designing Virtual Reality for Pain Reduction, by Brian Pridgen, Charles Yust and Andrew Haskin
- Designing for (actual) physical pain reduction with .frog Design
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