Heads up! To view this whole video, sign in with your Courses account or enroll in your free 7-day trial. Sign In Enroll
Preview
Start a free Courses trial
to watch this video
Let's say that you work for a news website. Journalism is a tough business, and while you have a loyal audience and lots of traffic, the ads on your site just aren't earning enough money. You decide that you're going to remove the ads and create a $2 per week subscription.
[MUSIC]
0:00
[SOUND] Hi, I'm Nick.
0:08
In this practice session,
0:10
you're going to get some practice
prototyping user experiences.
0:11
I'll present you with a problem and
0:15
I encourage you to see if you can work
it out on your own before moving on.
0:17
Let's say that you work for
a news website.
0:22
Journalism is a tough business, and
while you have a loyal audience and
0:25
lots of traffic, the ads on your site
just aren't earning enough money.
0:30
You decide that you're going to remove the
ads and create a $2 per week subscription.
0:34
Let me show you what
an article might look like.
0:41
So here's the latest article from the news
website about an athletic kitten.
0:45
I have include the first
paragraph of the article here, and
0:51
the rest is just placeholder text.
0:56
The editor in chief has told
you that site visitors without
0:59
a subscription should be able
to read the title of an article,
1:03
and that's right here,
along with the first paragraph.
1:08
But then,
they need to pay to read the rest.
1:12
So, at that point, you need to present
them with the option to sign up for
1:15
the $2 per week subscription, where
they'll get access to add-free reading and
1:19
some exclusive member content,
such as this article.
1:26
Subscriptions can be canceled at any time.
1:30
Part of UX is influencing, persuading and
1:34
guiding users toward the actions
you want them to take.
1:38
The news website needs more revenue, so
you need to sell the readers a little
1:43
bit and guide them toward signing up for
a subscription.
1:48
What kind of language
might get you to sign up?
1:51
Try to figure this out on your own and
1:55
then take a look at the solution
that I came up with.
1:56
You need to sign up for Treehouse in order to download course files.
Sign up