[MUSIC] 0:00 [SOUND] Hi, I'm Nick. 0:08 In this practice session, 0:10 you're going to get some practice prototyping user experiences. 0:11 I'll present you with a problem and 0:15 I encourage you to see if you can work it out on your own before moving on. 0:17 Let's say that you work for a news website. 0:22 Journalism is a tough business, and while you have a loyal audience and 0:25 lots of traffic, the ads on your site just aren't earning enough money. 0:30 You decide that you're going to remove the ads and create a $2 per week subscription. 0:34 Let me show you what an article might look like. 0:41 So here's the latest article from the news website about an athletic kitten. 0:45 I have include the first paragraph of the article here, and 0:51 the rest is just placeholder text. 0:56 The editor in chief has told you that site visitors without 0:59 a subscription should be able to read the title of an article, 1:03 and that's right here, along with the first paragraph. 1:08 But then, they need to pay to read the rest. 1:12 So, at that point, you need to present them with the option to sign up for 1:15 the $2 per week subscription, where they'll get access to add-free reading and 1:19 some exclusive member content, such as this article. 1:26 Subscriptions can be canceled at any time. 1:30 Part of UX is influencing, persuading and 1:34 guiding users toward the actions you want them to take. 1:38 The news website needs more revenue, so you need to sell the readers a little 1:43 bit and guide them toward signing up for a subscription. 1:48 What kind of language might get you to sign up? 1:51 Try to figure this out on your own and 1:55 then take a look at the solution that I came up with. 1:56