[MUSIC]

[SOUND] Hi, I'm Nick.

In this practice session,

you're going to get some practice prototyping user experiences.

I'll present you with a problem and

I encourage you to see if you can work it out on your own before moving on.

Let's say that you work for a news website.

Journalism is a tough business, and while you have a loyal audience and

lots of traffic, the ads on your site just aren't earning enough money.

You decide that you're going to remove the ads and create a $2 per week subscription.

Let me show you what an article might look like.

So here's the latest article from the news website about an athletic kitten.

I have include the first paragraph of the article here, and

the rest is just placeholder text.

The editor in chief has told you that site visitors without

a subscription should be able to read the title of an article,

and that's right here, along with the first paragraph.

But then, they need to pay to read the rest.

So, at that point, you need to present them with the option to sign up for

the $2 per week subscription, where they'll get access to add-free reading and

some exclusive member content, such as this article.

Subscriptions can be canceled at any time.

Part of UX is influencing, persuading and

guiding users toward the actions you want them to take.

The news website needs more revenue, so you need to sell the readers a little

bit and guide them toward signing up for a subscription.

What kind of language might get you to sign up?

Try to figure this out on your own and

then take a look at the solution that I came up with.