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You have completed Introduction to Churn and Lifetime Value (LTV) Analysis!
You have completed Introduction to Churn and Lifetime Value (LTV) Analysis!
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Learn about the concept of non-GAAP principles like Churn and LTV which can be meaningful ways of thinking about a specific business.
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[MUSIC]
0:00
Hi, welcome to the Introduction to Churn
and Lifetime Value Analysis course.
0:00
I'm Michael Watson, the CFO here at
Treehouse, and a fellow lifelong learner.
0:06
At Treehouse, we have some
subscription service offerings, so
0:11
we regularly monitor churn and LTV, and
use them to inform decision making.
0:15
Even before I joined Treehouse though,
as an investment analyst,
0:21
I would come across LTV and
churn numbers all the time.
0:24
So it's not just operators
that care about them,
0:28
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