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You have completed Introduction to Churn and Lifetime Value (LTV) Analysis!
You have completed Introduction to Churn and Lifetime Value (LTV) Analysis!
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We introduce the topic of recurring revenue, MRR, ARR and ARPU.
Additional Resources on Revenue Recognition
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are most relevant to businesses with
recurring revenue business models.
0:00
For example, software as a service, or
0:02
SaaS, is a recurring
revenue business model.
0:04
Most cable TV contracts are recurring
revenue models as well.
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For businesses with recurring revenue
models, they want to closely keep an eye
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on how much money they are receiving from
their customers, every month or year.
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And, whether or not those customers
continue to pay them each month or year.
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This is what the heart
of this course is about.
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Unpacking the metrics that
management will use to monitor that
0:29
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