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You have completed Introduction to Churn and Lifetime Value (LTV) Analysis!
You have completed Introduction to Churn and Lifetime Value (LTV) Analysis!
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Introduction to the concept of churn.
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who stopped paying us over
the course of said period.
0:00
Usually this is talked about in
the context of months or years.
0:02
We were on a phone plan in
January that we cancelled, so
0:06
we were no longer paying in February.
0:09
In general, we would be considered part of
the churn for that business in February.
0:12
Note that churn doesn't have
to be specifically about
0:17
the number of customers or subscribers.
0:20
It could be based on the cash
you are collecting, revenue or
0:23
some other variable.
0:27
It is most common to see churn
calculations based on your number of
0:29
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