Disciplines of Product Design3:19 with May Kim
Product Design covers a wide breadth of skills and disciplines of design. Depending on your company and team structure, these disciplines may be divided into individual roles or multiple roles. Whatever the structure may be, it is becoming increasingly important for product designers to broaden their skills within the entire product design process.
- User Research: User research places people at the center of your design process and your products. It is used to inspire and inform your designs, evaluate your solutions, and measure the impact of your design.
- User Experience (UX) Design: User experience design, or UX design, is a human-first way of designing products, putting the user at the center and creating products that provide meaningful and personally relevant experiences to users. This involves improving a product’s usability, accessibility, and the pleasure people will get from using it.
- User Interface (UI) Design: User interface design, or UI design, is about translating a brand to a product’s interface, visually guiding the user with interactive elements across all sizes and platforms. This includes a mix of visual hierarchy and interface elements — the look and feel, the presentation, and the interactivity of a product.
- Visual Design: Visual design is about creating and making the general aesthetics of a product consistent and it aims to shape and improve the user experience by considering the effects of illustrations, photography, color, shapes, typography, space, and layouts on the usability of products and their aesthetic appeal.
- Interaction Design (IxD): Interaction design, or IxD, is concerned with the way people interact with products and services. It considers how the user is interacting with the product, and how the product responds to the user’s input.
User Research: What it is and why you should do it, by Ditte Mortenson
User Experience (UX) Design
The Difference between UX and UI Design - a Layman's Guide, by Emil Lamprecht
The Building Blocks of Visual Design, by Teo Siang
What is Product Design?, by Geoff House
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