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Mind Mapping1:04 with Mat Helme
Our first step to The Logo Sprint is Mind Mapping. In this video you will follow me through the process of mind mapping.
When it comes to mind mapping, 0:00 I simply wanna use basic printer paper and any typical writing utensil. 0:01 Nothing fancy here. 0:06 No super crazy application needed. 0:07 Just some paper and a pen. 0:09 Our main objective with this step of mind mapping, is to collect our thoughts and 0:10 generate ideas. 0:15 Here's how it works. 0:17 We start off with our base word. 0:18 In our case, it would be task. 0:20 Then from there, we want to attach words that are related. 0:23 This could be ideas or concepts of that base word. 0:27 Then, we just wanna branch out word by word. 0:31 Moving further away from the original word. 0:34 Which in our case is task. 0:37 Once, I'm finished with the mind map for 0:39 the word task, I'm going to do another one for the word manager. 0:41 After about 25 minutes or so of creating mind maps, 0:44 you will see your ideas starting to form and change just a little bit. 0:47 With my two mind maps formed, 0:51 it's not time to pick out the words that speak to us the most. 0:53 And then highlight them. 0:56 We're now ready to turn these words into graphical metaphors. 0:58 It's time, for the sketching phase 1:01
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