What is a Logo?1:06 with Mat Helme
In this video you will learn what a logo is and how it differs from a brand.
Make sure to pay close attention to the difference between a logo and a brand.
logo is a graphical mark that represents something, 0:07
this could be an organization or an individual. 0:12
logo gives a company substance, a great logo is 0:18
so many things, but so simple at first glance. 0:23
What a logo isn't is a brand. 0:31
A brand is the perception others have towards something. 0:35
This can be perceived through any of the 0:40
five senses - touch, sight, taste, hearing, and smell. 0:43
The logo is the identity of that brand. 0:52
It's the visual indicator that represents that brand. 0:55
Now that we understand what a logo is, let's 1:00
take a look at the different types of logos. 1:03
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