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Introduction to Product Design

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2:43 with May Kim

Being aligned with your team throughout the whole process is crucial to creating a successful product. As the designer, you need to be in communication with those on your team and outside of your team (product managers, engineers, marketing designers, researchers, other product designers, etc). We’ll talk about when it’s important to collaborate and how to communicate with your team.

Definitions:

  • Sprint: A set period of time during which specific work has to be completed and made ready for review. It’s also one development cycle in a Scrum, which is a specialized agile method, or a specialized incremental development process

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    After your product has been shipped into the world, 0:00
    it's important to know that this isn't the end. 0:03
    Now that it is out in the real world, you can gain valuable insight and 0:06
    feedback from actual users who'll be using your product. 0:09
    We don't want to assume everything is golden. 0:13
    We want to get user feedback and data, and also continue to iterate. 0:16
    There will be new discoveries and problems to solve, perhaps on a smaller scale. 0:20
    And you'll continue to iterate on your product with your team. 0:25
    Being aligned with your team throughout the process is crucial to the success 0:29
    of your product. 0:32
    You need to be in communication with those on your team and 0:34
    outside of your team at every stage. 0:36
    Group ideation sessions involving your whole team can be beneficial as it will 0:39
    allow a place for everyone on your team to contribute their ideas, and it will 0:44
    make it easy and quick for everyone to understand and buy into design concepts. 0:48
    As a project continues, have constant check-ins with your team about 0:54
    every decision or question that comes up. 0:57
    Daily communication via group chats or stand up meetings 1:00
    allow everyone on the team to stay up to date on everything that's going on and 1:04
    to stay accountable. >> Make sure that your product team is 1:08
    holding weekly or biweekly planning meetings. 1:12
    These can also be known as Spring Planning Meetings, 1:14
    where everyone plans their work in advance for the length of the sprint. 1:17
    Especially as you work with engineers or developers to plan and 1:21
    implement your design, communication and collaboration is very important. 1:24
    There are online tools such as Jira, Trello or 1:29
    Product Roadmap that are helpful for managing team projects. 1:31
    Whether you find yourself in a company that values design and 1:35
    has a large design presence, or whether you're one of the few 1:38
    designers in your company, it's important to be a design evangelist. 1:42
    Designers may struggle with being valued or 1:47
    being heard, especially when we're faced with technical challenges, constraints or 1:50
    tight timelines that may force teams to overlook the design process. 1:54
    However, your role as a designer is to continue to elevate design, and 1:59
    demonstrate the value of design thinking and 2:04
    practices by educating others, especially those you work with. 2:06
    If there are people on your team who don't understand the importance of user research 2:10
    or their main focus maybe on reaching business schools, 2:15
    it's important to communicate with them and help them find the balance 2:18
    between user needs, business schools, and technical constraints. 2:21
    Finding the middle ground is always a challenge, and that's why there's nothing 2:25
    more important than keeping the team in the loop and being on the same page. 2:29
    I hope that this course provided you with an understanding of product design, and 2:34
    more importantly gave you helpful tips and 2:38
    tools as you continue your journey as a designer. 2:40

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