This course will be retired on May 1, 2021. We recommend "Intro to Design Thinking" for up-to-date content.
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The first place we’ll start when mapping a user journey are the phases of their journey.
Handouts:
Further Reading:
User Journeys - The Beginner's Guide, by Chris Mears
- The UX Review explores when, why, and how to document a user’s journey.
Behavioural Mapping, by Dee Balkisson
- Mapping Behavior
From Touchpoints to Journeys: Seeing the World as Customers Do, By Nicolas Maechler, Kevin Neher, and Robert Park
- Customer Touchpoints vs Overall Journey
Customer Journey Maps - Walking a Mile in Your Customer’s Shoes By Ditte Mortenson
- Interaction Design Foundation’s take on User Journeys
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