Quirky Holidays, Office Dogs, and Trumpet Improv with Eden Neuendorf10:14 with Craig Dennis
In this episode we talk with Treehouse Marketing Coordinator Eden Neuendorf about her marketing role at Treehouse, the office dog that you've probably seen on Instagram, and more.
Hi, and welcome to The Treehouse Show. 0:00 The Treehouse Show is our weekly conversation with the Treehouse community. 0:01 In this episode, we'll be talking with content marketer, 0:10 dog lover, and invisible trumpet player, Eden Neuendorf. 0:13 Thank you so much for being on the show, Eden. 0:17 >> Thanks for having me. 0:19 >> You are sort of the master of the behind the scenes of Treehouse, 0:20 and I am so excited to ask you some questions. 0:25 >> Okay, let's do it. 0:28 >> What's going on right now behind the scenes? 0:29 >> So I've started a project, it's called Quirky Holidays. 0:33 >> Quirky Holidays. 0:38 >> And I've done some research over the last, for 0:39 the coming eight months of Quirky Holidays. 0:43 >> Such as? 0:47 >> Like National Dance Day, for example, is one that we've already done. 0:48 So holidays that are kind of fun and may be relevant to Treehouse, 0:51 [LAUGH] and what we do. 0:55 But sometimes not, just because I will choose things that I just wanna see. 0:56 Like National Tell a Joke Day, 1:01 I just wanna see a bunch of people tell some jokes. 1:02 >> Right. 1:05 >> So yeah, I've been working on that. 1:06 Some fun social content that shows what we do here at Treehouse, 1:08 and it shows people who work at Treehouse, which a lot of our followers like to see. 1:14 >> How do you know what people want to see? 1:21 >> Well, we just did a survey across all of our three platforms, 1:24 Facebook, Twitter, and Instagram. 1:28 Just to get a sense of what our audience likes, why they follow us, 1:31 what they wanna see more of, what they might wanna see less of. 1:35 So for Instagram specifically, they really loved behind the scenes photos and 1:38 company culture-type things. 1:44 And so we've kind of been really embracing that as we move forward. 1:46 >> Okay, cool. 1:51 If somebody didn't get that survey, 1:52 how would they get a hold of you to let you know what they'd like to see more of? 1:53 >> Yeah, anybody can definitely always tweet at us. 1:57 Or send us a direct message on Twitter or Instagram. 2:00 Or comment on our photos. 2:03 >> Okay, and you get those? 2:04 >> Yeah. 2:05 >> Okay, awesome, cool. 2:05 >> We have a small team of people who [LAUGH] respond to those, but 2:07 that's one of the fun parts about doing marketing, 2:10 is that I get to interact with students all the time. 2:13 >> Right, I would imagine that by now, students are thinking, 2:16 I've heard that voice some place before. 2:20 Can you show them why? 2:23 >> Here's the news from Treehouse for the week of August 18th. 2:25 >> That's you. 2:29 >> That's me. 2:30 >> So you do voice over? 2:31 >> I do voice over, yeah. 2:32 I have an acting degree actually, theater performance. 2:34 >> Cool. 2:38 >> But yeah, I do some voice over stuff as well. 2:39 >> Awesome. 2:41 >> Yeah. 2:42 >> Okay, so you do all that content marketing, so 2:43 you must have a technical background then. 2:46 >> Nope. No? 2:48 >> Not at all. 2:49 >> Not at all. 2:50 >> No. >> How do you do that then? 2:51 >> Well, so, I actually, like I said before, 2:54 I have a degree in theater performance. 2:57 >> Right. 2:59 >> And prior to working at Treehouse, I worked for a children's theater company. 3:00 I produced theater and cast adults in children's theater plays. 3:04 So I guess I wouldn't say that's technical at all. 3:08 I mean, in other ways, in theatrical ways. 3:12 >> So how did you start here at Treehouse, what did you do? 3:15 >> So I started off as the office assistant here actually. 3:18 And I found myself wanting to do a lot more work. 3:22 I really loved being the office assistant. 3:25 >> You were awesome, by the way. 3:27 >> Thank you, I love making people happy, and I love organizing things. 3:28 But I found myself wanting to do more and wanting to learn more about Treehouse. 3:32 And because it was such a new field for me, 3:35 I wanted to know as much as I possibly could. 3:38 Cuz the more I know about a company, the more I can be helpful. 3:40 >> So how did you do that? 3:43 >> I just started reaching out to all departments and constantly bugging people, 3:44 [LAUGH] saying hey, can I help you with something? 3:49 I could do this. 3:52 And then as I started slowly building trust with a lot of people in the company, 3:53 cuz of course, most of the company was remote, so they didn't really know me. 3:57 And so, as I built trust, I got more projects and 4:01 really found things that I could use my skills for, that I enjoy, 4:04 which is how I ended up in this marketing position. 4:09 >> But how do you do the technical stuff? 4:12 >> I watch a lot of Treehouse videos. 4:14 >> [LAUGH] That's awesome, talk about dog fitting. 4:16 >> Yeah, I know, so part of my job on the marketing team is to do course marketing. 4:20 And so in order to do that, 4:25 I wanna understand what the course is about that I'm marketing, obviously. 4:26 So I watch a lot of courses to get a sense, to pull screenshots from it, 4:31 and just so that I can better come up with 4:35 ideas to push that course marketing even further. 4:39 I've taken the digital literacy course. 4:42 That's where I started, and so I learned a lot of the basics, 4:45 which really is helpful to me to have a base. 4:48 Because before that, I didn't have anything. 4:50 So that way, when I'm talking with people, 4:53 I'm slowly getting little pieces of information here and there and 4:55 starting to build an idea of coding and the things we do. 4:59 >> That's awesome, did you get ideas for coding when you were doing that? 5:03 >> I did, actually, because I do a lot of improv. 5:06 And so I came up with an idea for an improv app, and so 5:11 I took the how to build a website course and designed my improv app. 5:15 And so- >> Nice. 5:20 >> Now I am taking- >> What does it do? 5:21 >> It generates suggestions. 5:22 >> Like from the audience. 5:24 >> Yeah, so if you're rehearsing with your improv group at home, instead of having 5:25 someone come up with suggestions, you don't necessarily have an audience. 5:30 You can just press a button, and it will give you a suggestion. 5:34 >> Awesome, one of our popular Instagram hashtags is officedog. 5:36 >> That is true. 5:43 >> We happen to have a very cute office dog. 5:44 >> We do. 5:46 >> And you happen to have a very cute home dog. 5:47 [LAUGH] >> That's true, 5:49 he's actually one and the same. 5:50 [LAUGH] >> [LAUGH] Can we share? 5:51 >> My #homedog? 5:55 >> Yeah, #homedog. 5:56 [LAUGH] >> Sure. 5:57 >> [LAUGH] Man, he is so cute. 5:59 And he really kinda takes over Instagram, doesn't he? 6:02 >> Yeah, yeah, he really does. 6:06 >> What do students wanna see more of? 6:08 Lubbock. >> Yeah, always. 6:10 >> He's such a- >> Cute dogs, 6:12 our followers definitely like cute animals. 6:13 >> Right, and he's so good to have around the office. 6:15 He brings so much joy to the office. 6:18 He's running around, he does an amazing little circus trick. 6:20 >> I think you taught him that. 6:25 >> Yeah? >> Yeah, yeah, 6:26 I don't think he ever did that before. 6:27 >> We'll do that after we're done here. 6:28 >> Yeah, he loves coming to the office. 6:29 It's his favorite thing in the world. 6:31 >> [LAUGH] And you walk him home, and you're dragging him, and 6:33 he's like this [LAUGH]. 6:36 >> He's like, I don't wanna go. 6:37 There's so many people here that will give me treats and attention. 6:39 >> [LAUGH] >> Tell me how great I am. 6:42 [LAUGH] >> [LAUGH] 6:43 >> I mean, who doesn't want that? 6:45 I'd wanna stay at a place that did that. 6:46 Are you gonna get on the table? 6:50 >> He's gonna get up there. 6:51 So you're not miced, so if you have anything to say, I don't know. 6:52 Aw. 6:55 >> [LAUGH] >> Aw, that's really nice, 6:56 but I never get this close. 6:59 >> [LAUGH] His breath is really gross right now. 7:00 [LAUGH] >> What do you think? 7:02 Sometimes, he comes up to you at your desk. 7:05 He's got that relationship with you, now. 7:08 >> Yeah, we're bros. 7:09 >> He's like, it's time. 7:11 >> So, one thing that I would like to point out is that he is very much like 7:12 a Love Dragon for him and Rick's story. 7:16 >> Yes, yeah. 7:20 >> And an Ewok. 7:21 >> And an Ewok, yeah, right now, in terms of his grooming, 7:22 he's a little more on the Ewok side of the scale, further away from the Love Dragon. 7:27 But I'm sure our followers have seen all versions of him. 7:34 >> [LAUGH] Okay, I'll clean my face off a little bit cuz 7:38 I don't know if there's dog food on it, [LAUGH]. 7:43 That's amazing. >> He loves you. 7:48 >> So sweet. 7:49 That was a very nice Lubbock kiss, that was nice. 7:51 >> Good job, Lubbock, you are a star. 7:53 >> [LAUGH] So people now know that the office dog is your home dog. 7:55 But what's something that they wouldn't know about you just from following us on 8:02 social media? 8:07 >> Well, I'm an actress, so everybody knows that, but also, I play the trumpet. 8:08 >> The trumpet? 8:14 >> I do, yes. 8:15 >> Okay, in what form? 8:17 >> Well, I've actually played it a couple times in shows that I've done. 8:19 >> Really? 8:22 >> So I was acting in the show, and 8:23 I've also got to play my trumpet in it, which was pretty cool. 8:24 >> Like dun dun dun, here comes the king? 8:28 >> No, I was actually in the band on stage for a musical. 8:30 But I was also a character in the play, and so 8:35 I was actively living this character life while playing the trumpet. 8:37 Which was kinda cool to figure out how that character would play it. 8:40 >> [LAUGH] >> Yeah, [LAUGH] I really love jazz music. 8:44 So I kind of had this really secret dream to just play trumpet in a jazz band. 8:49 And I feel like I'd be pretty happy doing that. 8:53 >> Nice. >> Yeah. 8:56 >> Awesome. 8:57 >> Yeah. >> So, as an improv actress, 8:58 this should be okay to do, I was wondering if maybe you could close out the show 9:00 doing a trumpet impersonation, maybe a little theme song, 9:05 what a trumpet might sound like. 9:09 Pretend you have a trumpet. 9:11 >> [LAUGH] God, okay. 9:12 [LAUGH] >> You're so brave. 9:16 [LAUGH] >> I am brave. 9:22 >> You are brave. 9:24 >> I am brave. 9:24 >> [LAUGH] >> I am brave, I am brave. 9:25 [MUSIC] 9:27 >> [LAUGH] >> [LAUGH] I felt so dumb. 9:39 >> That's so good! 9:43 >> [LAUGH] I felt so dumb. 9:44 >> [LAUGH] You don't have to do that though. 9:46 >> And now that's recorded forever. 9:50 >> [LAUGH] >> [LAUGH] 9:52 >> Thanks for watching the Treehouse Show. 10:01 To reach out to the show, hit me up on Twitter or 10:03 reach out in the Treehouse community. 10:05 I'm gonna go give that dog a treat. 10:07 Then make him dance. 10:08
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