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What is a Need1:25 with Tomer Sharon
A need is a necessity arising from a problem
Whitney Hess, "What’s Your Problem?"
Stephen Corey, ["Professed attitudes and actual behavior"](,http://psycnet.apa.org/journals/edu/28/4/271/)
Ron Cutler, "Why are the British so bad at washing their hands?"
Josh Seiden, "Replacing Requirements with Hypotheses"
Eric Ries, "The Lean Startup"
Brad Feld, "Problem Solving Versus Empathy"
Indi Young, "Practical Empathy"
This course will teach you to answer one very important question.
Do people need my product?
The key word in this title is need.
Let's clarify what that means.
A need is a necessity arising from a certain problem.
The interesting thing about needs is that people have a hard time recognizing their
In many cases, products meet needs people were not even aware they had before.
Take the first iPhone as an example.
People were generally satisfied with their mobile phones.
At the time, Nokia was celebrating the shipping of its one billionth phone to yet
another happy customer.
Yet the iPhone and later Android and
other smartphones swept the world in a storm of technology in people's hands.
Today, many people consider their phones as an extension of their own body.
Many cannot imagine life without their smartphone.
If you would've described a smartphone to people prior to
the year 2007 when the iPhone was first announced,
I'm not sure how many of them would've predicted how much they needed it.
Or at least felt they needed it.
Smartphones met a need people were not aware of.
Many business owners and product developers confuse needs with wants.
Next, we'll discuss why it is so
important to understand the difference between these terms.
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