One Last Thing5:17 with Dan Gorgone
When preparing and delivering your presentation, you must consider what you want your audience to retain, and what action you want them to take.
I wanted to give my friend Ann Handley some props here. 0:00 She's the head of content at Content Profs, and 0:04 she has spoken all over the world as well. 0:07 She had a wonderful piece of advice in terms 0:10 of the tip that she would share with people. 0:13 Ask yourself, what's the one thing I want the audience to remember. 0:16 It's a great question, you know. 0:22 When you are 0:24 giving a presentation, I know we focus on, you know, a lot of us focus on filling 0:25 it with so much information, so much evidence towards a certain conclusion. 0:31 Towards, you know taking a certain act type of 0:36 action at the end that we just fill it with 0:40 information and we sort of lose sight of the 0:43 really important big picture, one thing that we want people 0:46 to leave with. 0:51 Now in terms of the audience, data has shown that 0:53 the audience can sense when a presentation's coming to a close. 0:56 You know, they might say, well I wanna wrap up 1:00 here or as I said, you know, one more thing. 1:03 Kind of, you know it's a signal that we'll be coming to 1:06 a close soon, the conclusion is coming, I'll be wrapping things up. 1:08 And a lot of people when they hear that. 1:13 If they're, you know, sitting in the audience 1:15 kinda taking notes or checking their phone or whatever. 1:16 They'll perk up. 1:19 You know and they'll actually retain what gets presented at the end. 1:20 So when you do have their attention you definitely 1:25 have it and you want to compel people to act. 1:28 This is a great time to do it. 1:31 So, what would be the one thing for your presentation? 1:34 Well if you're pitching a client, 1:38 hopefully you've provided great evidence of financial benefits. 1:41 Or a great plan of action examples of design elements 1:45 and in the end, you know, you provide them with a 1:50 recap of all the benefits to doing business with you, a 1:52 URL for them to visit or an email for contacting you. 1:56 You know, you wrap up your proposal in a 2:01 nice little bow, present it to them and basically 2:02 they have no choice but to get back to 2:07 you and respond because it's so great, all right. 2:09 If you're proposing a site redesign. 2:13 Hopefully, you've spent your presentation breaking down all the things that need 2:15 to be done showing the data, why you would do certain things. 2:19 and, you know, the final slides in your presentation could 2:25 be devoted to a focus checklist or timeline of action. 2:28 You know, it shows 2:31 very clearly what are the next things that should be done, 2:33 what to do, when to do them and you've already explained why. 2:36 Even if your presentation is a book report or reasons why you know your 2:41 favorite sports team will, will repeat as world champions you know go Red Sox. 2:45 By the end, you should be reaching a conclusion where 2:50 you sum up all your major points that you've made. 2:53 And perhaps you make a call back to important 2:55 parts that you can reference, or that you referenced along the way. 2:58 So, what would be one thing for my presentation? 3:03 Well, I mean, is it about what tools you can use? 3:07 To make great presentations. 3:12 I mean Keynote, PowerPoint, prezi.com. 3:13 even the camera on your phone, I mean perhaps. 3:16 But tools don't make the presentation they are means to making a story 3:19 come to life. 3:23 For me creativity is your greatest presentation design tool. 3:24 So think about that. 3:29 And also you should strive to be creative, but also a human being as well. 3:31 Especially when you fall off a stage, right? 3:37 [LAUGH] Show stories and connect with the 3:39 real people that you're hoping to connect with. 3:43 You know, 3:47 preparation means that you understand their needs. 3:47 And by doing this and by 3:51 presenting something that's well prepared and relevant. 3:53 You can help them accomplish their goals. 3:56 So when we're asked to give a talk or presentation about 4:00 something, it's not just because we're you know, a pretty face. 4:03 Right? 4:06 It's because they know that we have something important to share. 4:06 When we're given this opportunity, 4:12 prepare, deliver, and compel. 4:14 Prepare and deliver what your audience needs. 4:17 Help them accomplish their goals and overcome their 4:20 struggles by taking the action that you recommend. 4:23 And if you can remember these important points, You're going to be successful. 4:26 But to boil it down to one thing, I'd 4:32 have to say, take advantage of your opportunity to influence. 4:33 And influence can mean a lot of different things to different people, but 4:40 by trusting you, the people who have requested that you give a presentation. 4:43 They believe in you. 4:48 They believe in what you have to say. And they want to be influenced. 4:49 That's why you're there. 4:55 So, through the research and preparation that you do, you can help people. 4:57 You can teach them. It can be for profit, for personal 5:02 goals career aspirations, or for education, like this is today. 5:05 By making a positive impression you not only help them but you help yourself. 5:11
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