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You probably want to make money at the end of the day, but you need to provide your customers with the service they’re looking for in order to make them happy and get their business.
Further Reading
This article discusses how business goals can be determined, especially within the context of a larger company.
- Aligning UX Strategy with Business Goals, by Sarah Bloomer, Lori Landesman, and Susan J. Wolfe.
We probably want to make
money at the end of the day.
0:00
But we need to provide our customers
with the service they're looking for
0:03
in order to make them happy and
earn their business.
0:07
Your goals could also be
something non monetary,
0:10
like booking a reservation
at your restaurant, or
0:13
downloading a brochure about ways
to keep their local parks clean.
0:16
When we say your goals,
it can also be your clients' goals.
0:21
If you're creating the product for another
company and their users, if you are making
0:25
this site for someone else like a client,
you should still do your due diligence and
0:30
figure out the expectations and goals of
both the end user as well as your client.
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Think of why you created your product.
0:41
For the ride sharing app,
of course we want to make money, but
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we also want our users to get home safely.
0:47
So we're providing
an alternative to costly cabs.
0:50
We can have multiple goals.
0:54
We want to provide drivers with a side
job that works around their schedule.
0:55
We want repeat app users who like it so
1:00
much that we're the ones who drive
them around town from now on.
1:02
We also want the app to be popular.
1:06
We want people to share the app and
get their friends to download it,
1:08
which means that we need the app to route
the largest number of passengers as
1:12
quickly as possible.
1:16
We'll talk more about measurable
goals in a later video.
1:17
But it's important to have ways to
assess that you're meeting your goals.
1:20
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