Thinking of Your Goals

We probably want to make money at the end of the day. 0:00 But we need to provide our customers with the service they're looking for 0:03 in order to make them happy and earn their business. 0:07 Your goals could also be something non monetary, 0:10 like booking a reservation at your restaurant, or 0:13 downloading a brochure about ways to keep their local parks clean. 0:16 When we say your goals, it can also be your clients' goals. 0:21 If you're creating the product for another company and their users, if you are making 0:25 this site for someone else like a client, you should still do your due diligence and 0:30 figure out the expectations and goals of both the end user as well as your client. 0:35 Think of why you created your product. 0:41 For the ride sharing app, of course we want to make money, but 0:44 we also want our users to get home safely. 0:47 So we're providing an alternative to costly cabs. 0:50 We can have multiple goals. 0:54 We want to provide drivers with a side job that works around their schedule. 0:55 We want repeat app users who like it so 1:00 much that we're the ones who drive them around town from now on. 1:02 We also want the app to be popular. 1:06 We want people to share the app and get their friends to download it, 1:08 which means that we need the app to route the largest number of passengers as 1:12 quickly as possible. 1:16 We'll talk more about measurable goals in a later video. 1:17 But it's important to have ways to assess that you're meeting your goals. 1:20