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You probably want to make money at the end of the day, but you need to provide your customers with the service they’re looking for in order to make them happy and get their business.
This article discusses how business goals can be determined, especially within the context of a larger company.
- Aligning UX Strategy with Business Goals, by Sarah Bloomer, Lori Landesman, and Susan J. Wolfe.
We probably want to make money at the end of the day.
But we need to provide our customers with the service they're looking for
in order to make them happy and earn their business.
Your goals could also be something non monetary,
like booking a reservation at your restaurant, or
downloading a brochure about ways to keep their local parks clean.
When we say your goals, it can also be your clients' goals.
If you're creating the product for another company and their users, if you are making
this site for someone else like a client, you should still do your due diligence and
figure out the expectations and goals of both the end user as well as your client.
Think of why you created your product.
For the ride sharing app, of course we want to make money, but
we also want our users to get home safely.
So we're providing an alternative to costly cabs.
We can have multiple goals.
We want to provide drivers with a side job that works around their schedule.
We want repeat app users who like it so
much that we're the ones who drive them around town from now on.
We also want the app to be popular.
We want people to share the app and get their friends to download it,
which means that we need the app to route the largest number of passengers as
quickly as possible.
We'll talk more about measurable goals in a later video.
But it's important to have ways to assess that you're meeting your goals.
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