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When users identify with a website, company, or the people behind it, they’ll be more likely to think of them and visit again. In this video, we’ll explore how UX content can be used to reveal more about the motivations and values behind you and your brand.
New Terms:
Transparent UX Content - Content that communicates the personality, values, and identities behind a company or brand in order to build trust, create connections, and reveal the meaning behind its actions.
Website Examples:
REI
Wistia
Starbucks
HelpScout
Southwest
Trinet
Dropbox
Buffer
Further Reading:
How to Write a Mission Statement & Mission Statement Examples, by Susan Ward
Do You Have a Personal Mission, Vision and Values Statements?, by Mark Swartz
Here's How Important Brand Transparency Is for Your Business, by Kenny Kline
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