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If you want to remove some of the guesswork from your design and decision making process, you'll need to collect and analyze data about your users.
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In history, best practices can only help you so much.
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If you want to remove some of the guest work, you'll need to collect and analyze some data.
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There are two different types of data that you can consider, quantitative and qualitative.
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Quantitative data refers usually to numeric information that you can collect through things like
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tracking apps or surveys or other statistical programs.
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It can tell you things like the number of people visiting the site, the number of e-mail replies, your campaign received,
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