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User Personas1:34 with Megan Amendola
Learn how personas help user experience designers understand their audience and focus their design work.
Hi, my name is Meghan and I am a teacher here at Treehouse.
As a user experience designer,
our users are the most important aspect when creating a design.
We think through questions like what pain points do our users have?
How can we solve them?
But it can be difficult to picture who our users or target audience are.
It's a large group of people.
How do you make decisions for everyone?
To make designing for our users easier, we create personas.
A persona is a representation of the target audience narrowed down
into a single person.
Personas are then used to make design decisions to make sure the end
product meets their needs and solves their pain points.
Depending on the scope of your project and the diversity of your users,
you may only need one persona to represent them all, or you may need a few.
For example, a website like Sunflower Elementary MOMS will probably have
a narrow target audience, and therefore may only have a single persona.
But a large website like Amazon caters to a wide range of people.
They probably have to keep a few personas in mind when designing.
Now that we've gone over personas a bit, let's build one.
Join me in the next video to learn about the process of creating a persona.
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