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This video provides a brief history of UX.
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[NOISE] Hi, welcome to UX basics.
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My name is Liz Hubert, and I am
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an independent UX consultant in New York City.
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Here, we'll talk all about user experience design, what
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it is, what UX designers do, how UX designers think,
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what tools UX designers use, and how to move forward
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in the field of UX after you take this course.
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We've got a lot to go through today.
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So let's kick it off by kicking it old school with a brief history of UX.
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UX, or user experience design, is a profession that stems from many roots.
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Many claim that UX started back in the age of the machine, in the early 1900's.
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During this time, many more people were using machines
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to do their jobs, and of course, the better they
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use those machines, the quicker their work would get done
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and the more goods would come off the assembly line.
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Thus, it was important to make the machines easy
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and efficient to use in order to increase productivity.
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A small slice of UX was born.
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As we move forward from the age of the machine, we could UX's presence when it is
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used to ensure better communication by improving the ease
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of use of items like the telegraph and telegram.
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Later, UX is spotted in the field of
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ergonomics, later to become known as human factors, which
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is the study of designing equipment and devices
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that fit the human body and its cognitive abilities.
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Here, UX can be seen in making a piece of equipment
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more enjoyable to use, because it better fits the human body.
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I.E. making a more comfortable chair for office work.
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UX can next be seen in the often overlooked, but
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perhaps best well-known experience designer
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of the times, Walt Disney himself.
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Who, by opening Disneyland in 1955, created
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a true experience-centered place unlike any other,
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and who thereby was one of the first to extend the idea of a
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good experience from making a physical product
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easier to use to creating a service
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as an experience, as well as in making an experience evoke emotion or to like.
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Next, we had the age of Xerox PARC and the
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genesis of interaction and interface design as we know it today.
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This was the place where the mouse, the GUI, or graphic user interface,
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and pretty much anything else related
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to interacting with modern computing, was developed.
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And all of these inventions were due to the fact that
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Xerox Park was putting to use something called user centered design.
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User centered design, seen in some form since the
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1970s, marked the beginning of the current foundation of UX.
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And we'll get more into that in a bit.
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[SOUND] But perhaps the first person to have UX on their business card was
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Donald Norman in 1995, when while at Apple, he called himself a UX architect.
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He described the role of the User
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Experience Architect's office as one that helped to
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harmonize the human interface, an industrial design
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process, across the divisions of Apple and ATG.
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Every since the 1990s, UX has grown exponentially,
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and the term can be heard when referring to
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the usability of a site, to the layout of
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a page, to the overall customer journey and beyond.
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And all of this history brings us to present day.
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Today, we live in a world where the term, user experience, falls off
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the lips of everyone from developers, to
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designers, to executives, and even board members.
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Everyone wants their products and services to have a great user experience.
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Further, there are many people who want in to the UX
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industry, which is probably why many of you are watching this today.
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However, joining this UX journey can be confusing, and
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for anyone new to the field and even those
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of us that have been around the block, it can be quite hard to know where to begin.
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You may find yourself thinking that as long as you learn
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the tools to use to wire frame or prototype, or as long
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as you understand Mobile First, or as long as you get
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Lean UX, then you'll be able to call yourself a UX designer.
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However, I must warn you, this course doesn't teach
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you any of those things, at least in detail.
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You see, before you can become a UX designer, you need to understand UX, the
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reason it exists, what the goal of the UX designer is, and how they think.
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And then, only then, can the tools and terms be of use in your journey.
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The place to start on this road to UX knowledge is here, the theory.
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Thus, the goal of this course is to talk about the theory behind UX.
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What it is?
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Why it is?
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And to realize that although we'll
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mention Multichannel, Mobile First, responsive and adaptive,
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these are only implementations that help to lead to a great user experience.
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They are not user experience driven methods.
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Therefor, in order to understand these implementations, one must first understand
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much, much more about why UX exists in the first place.
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