Dropdowns and Subnavigation5:33 with Anwar Montasir
In our previous video, we covered Hick’s Law, which states that decision-making time increases with the number and complexity of choices. This means many sites follow the pattern embraced by Apple.com and present only a handful of specific, meaningful categories in the primary navigation. This sounds like a great approach, except that it leaves the question of what to do with sub-navigation. After all, Apple sells a wide variety of computers, iPads, and iPhones. And what about mobile screens? In addition to a logo, search icon, and shopping cart icon, Apple limits its primary content to seven main categories, but that’s too many to comfortably fit across a small screen.
Mega menu: a large, rectangular menu that presents grouped navigation options all at once
Sequential menu: a menu that shows only the subcategories of the last selected category
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