What is User Onboarding?1:48 with Hope Armstrong
In this video, you'll learn about User Onboarding and the impact it has on user retention, engagement, and overall user happiness.
[MUSIC] 0:00 Hi, I'm Hope. 0:09 I'm a product designer and teacher at Treehouse. 0:11 In this course, you'll learn how to design onboarding experiences. 0:14 An onboarding experience guides a user to understand a product's value. 0:19 It shows users how and why to use the product. 0:24 It can pertain to a new user getting acquainted with a product. 0:29 Or an existing user who is learning about a new feature, 0:33 an advanced feature, or a product redesign. 0:36 A major goal of user onboarding is to show a user the value of the product 0:40 as quickly as possible. 0:45 This is called the time-to-value. 0:47 Products need to clearly communicate their value, and 0:53 carefully guide the user into understanding the product offering. 0:56 This is often referred to as getting users to the aha moment. 1:00 Check out this example from appcues.com. 1:05 This is an example of a user journey to the aha moment and 1:09 the language learning app. 1:13 The app's goal is to teach new vocabulary words by 1:15 directly defining a given word and also through using context. 1:18 Here, we see the user is learning Spanish and 1:23 has an aha moment when he indirectly learns the Spanish word como means eat. 1:26 When you're designing, 1:32 ask yourself this question, what makes this product unique or valuable? 1:34 You want to make that immediately apparent to the user. 1:39 So that's an overview of user onboarding. 1:42 Stay tuned to take a closer look. 1:45
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