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We define who users are and how they can differ from each other.
- User - A user is someone who interacts with products in order to reach a goal
- Demographic - A particular sector of the population
- Psychographic - A qualitative methodology used to describe consumer attributes
We've been talking a lot about users.
So let's take a step back and discuss what the term users actually means.
Users are people who interact with your product.
Think about everything you've interacted with today.
Did you hit the snooze button on your phone or check the weather app?
Have you used your car radio today?
My guess is that you've been a user of a lot of products today.
But you aren't the only one who used a phone alarm clock or a car radio.
There can be all types of users.
After all, there are all types of people who may be
interested in using your product.
These people can often be grouped by statistical data related to
the population, demographics, and psychological attributes
such as attitudes, interests, and lifestyles, psychographics.
Later on, we'll learn how these groupings help us determine the way
people interact with our app.
For now, let's just think of users as people
who have a goal when they use a product.
Most people don't stumble on products for no reason.
You go on a website to buy a cool chair, or
you check your account's balance with your banking app.
Even if you're doing something seemingly fun, like playing a mobile game,
there are clear goals and
objectives that you need to meet in order to move throughout the game.
Of course, users can have different goals in using the same products,
cashing a check in a banking app or transferring money in the same app.
Because users are diverse, their needs and
motives for using even the same products can vary.
In summary, users are people who interact with products in order to reach a goal.
In the following video, we'll talk about why it's important to tailor the users
experience to meet that goal.
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