We define who users are and how they can differ from each other.
- User - A user is someone who interacts with products in order to reach a goal
- Demographic - A particular sector of the population
- Psychographic - A qualitative methodology used to describe consumer attributes
We've been talking a lot about users. 0:00 So let's take a step back and discuss what the term users actually means. 0:02 Users are people who interact with your product. 0:07 Think about everything you've interacted with today. 0:10 Did you hit the snooze button on your phone or check the weather app? 0:13 Have you used your car radio today? 0:17 My guess is that you've been a user of a lot of products today. 0:20 But you aren't the only one who used a phone alarm clock or a car radio. 0:24 There can be all types of users. 0:29 After all, there are all types of people who may be 0:31 interested in using your product. 0:33 These people can often be grouped by statistical data related to 0:35 the population, demographics, and psychological attributes 0:39 such as attitudes, interests, and lifestyles, psychographics. 0:44 Later on, we'll learn how these groupings help us determine the way 0:50 people interact with our app. 0:54 For now, let's just think of users as people 0:55 who have a goal when they use a product. 0:58 Most people don't stumble on products for no reason. 1:01 You go on a website to buy a cool chair, or 1:05 you check your account's balance with your banking app. 1:07 Even if you're doing something seemingly fun, like playing a mobile game, 1:10 there are clear goals and 1:14 objectives that you need to meet in order to move throughout the game. 1:16 Of course, users can have different goals in using the same products, 1:20 cashing a check in a banking app or transferring money in the same app. 1:24 Because users are diverse, their needs and 1:29 motives for using even the same products can vary. 1:32 In summary, users are people who interact with products in order to reach a goal. 1:35 In the following video, we'll talk about why it's important to tailor the users 1:41 experience to meet that goal. 1:45
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