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Design Design Thinking Understanding Your User’s β€œAs-Is” Scenario Phases

for stable sarah, what is the difference between 'commite to purchase' and 'active purchase' for phases on journey map?

they kinda the same? like purchasing tickets?

2 Answers

Rick Gleitz
Rick Gleitz
47,077 Points

Hi Zilia, I think the difference is that commit to purchase is when you know what you want and are in the process of deciding the particulars (getting the price, looking at options, etc), active purchase is when you have actually added a product to your cart and beyond. Note: I had a different answer when I started writing this, but I looked at the board the workers were using and read some of their post-it notes. I guess it comes down to what the team defines those steps to be.

Hope this helps.

Daniel Montgomery
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Daniel Montgomery
Treehouse Staff

Yeah, I agree with Rick here. Under the stage "commit to purchase" it would be the things the user does to explore everything related to making a purchasing decision. So, clicking around to lookup pricing or package features whereas "active purchase" would be them adding the chosen ticket package to their cart and their experience during checking out.