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Jordon Comstock
Jordon Comstock
3,199 Points

How do I find underserved or unserved markets?

I am trying to find markets that need help with their WordPress website, but I am sick of targeting markets that everyone knows about - Ex: Dentists, lawyers, etc.

what is a good strategy to find underserved or unserved markets?

1 Answer

Adam Duffield
Adam Duffield
30,494 Points

Personally a strategy I follow that works really well is create a few free websites for small local businesses, if you really put full effort into them and build trust and savings for the clients, referrals for paid website will roll in like a dream. I'm not saying start slacking once you start getting paid but a few nice gestures opens a few more doors. Amazon.com didn't advertise for nearly 10 years and worked purely off referrals, history speaks for itself. I'm not for targeting specific markets when it comes to websites, WordPress is flexible enough to make a website for anyone and it's probably best for you to stretch past a target market to push your own development skills too.

Hope this helps.