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Jia Xiang Ng
Jia Xiang Ng
25,344 Points

How many logo options should I present to clients? Should I even allow them to choose?

I have a designer friend who allows her clients to choose among 3-5 logo options. Is this wise? Should I be doing the same thing?

2 Answers

Simon Duchaine
Simon Duchaine
14,441 Points


It's simply really up to you but among designers it's common practice to only show 3 logos (more often in black and gray).

Doing this allow your client to only focus on the concepts.

Rondie Li
Rondie Li
11,415 Points

The answer is it depends. As Simon Duchaine said 3 is the common practice (I do that to my clients as well as a designer). A friend of mine (who's a successful RGD), will only give 1 option so he can focus on pushing the client to focus on what he believes is right as a professional.

In my opinion 5 is a bit too much. It is good to have different ideas in the designer's mind, but it could get your clients overwhelmed.