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Design HTML Email Design Coding HTML Email Building Common Design Patterns

alida strydom
alida strydom
Courses Plus Student 1,712 Points

I'm applying for a role as "Digital Designer -- HTML email production"

Hi, I'm applying for a role that will primarily be focusing on design and production of emails and the accompanying aspects of email marketing.

I will be contacting them directly with my application, and thought that displaying some creativity at this point is in order. My idea is as follows:

Send them my application in the form of a designed email via Mailchimp.

The focus of this idea is on the email being a designed email, almost like a newsletter email or a promotional email, with a header (image with the text "Application: Digital Designer *****", for example), paragraph (which'll serve as my covering letter), links to some of my work, website, and, perhaps, a link to download my cv (though my CV, by convention, will be sent as an attachment to the email itself as well).

Now, my question is somewhat two-fold:

Is the above possible?...Can i design, code and send it straight to them as a one-off, with the "Subject" displaying as "Application for xxxxxx" on whatever email client they're using?

I'm taken to this idea as a creative approach that might increase my chances of being considered for the role, but, as the latter-half of my question, i welcome any opinions and criticism.

Cheers, Leon

1 Answer

Edward Bryan Kene Morales
Edward Bryan Kene Morales
7,374 Points

Hi Alida,

This is very possible with HTML email. Although, HTML emails don't follow current web standards (actually it is like coding 10 years back), you can get the layout that you want through it.

In HTML email, instead of <div>, you will be using <table> in creating your layout. Quite a pain to do, but this is the only way to support (almost) all email clients especially the older versions of MS Outlook.

If you want to make your designing/developing much faster, I suggest you take a look at Ink by Zurb. It is an email framework made by the same company that built Foundation 5. It will surely help you out a lot as most of the heavy-lifting are already done for you.

Good luck with your application!