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Design Brand Identity Basics The Brand Identity Design Process Brand Strategy

Annamari Bán
Annamari Bán
5,071 Points
Posted by Annamari Bán
Annamari Bán
5,071 Points

Internal Gut Check and Aspirational in the Brand Strategy Document Values section?

Could somebody tell me what the above mean in the Brand Strategy Document you send to the client? I'd appreciate some examples, thanks!