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Business Researching User Needs Finding Participants for Your Learning Activity Identifying keywords for your audience

Heather Newton
Heather Newton
13,598 Points

Is it really possible to get free access to AdWords?

It appears to be impossible to open an AdWords account without setting up at least one ad with a minimum budget of $49.86/mo. Am I missing something?

3 Answers

Heather Newton
Heather Newton
13,598 Points

I didn't have a pre-existing AdWords account, so I had to open a fresh one today. When I tried to search and navigate to the AdWords signup page, I kept getting automatically redirected to AdWords Express, which forces you through a 4-step ad creation process with a minimum ad budget of $0.66 per day and requires you to enter your credit card info before giving you access to any part of the AdWords dashboard.

I tried to enter a budget of $0 or to enter a nonsensical search term to eliminate any chance of getting a click, but both of those strategies were blocked. I finally came up with the idea of choosing an obscure country as the audience and using a search term people in that country would be really unlikly to care about. This made me feel comfortable enough to give my credit card info.

After completing this step, I was able to get through to a dashboard where there was an easy switch I could flip to deactivate the ad. Scrolling down the page, I found a little blue link in the Search Phrases section that said "Want more control of your keywords?" Clicking this, I was given the option to switch to classic AdWords instead of AdWords Express. After switching over, AdWords automatically re-activated my ad (without showing me any kind of pop-up or obvious indicator that they had done so) and I had to pause it again.

Maybe I'm just having a tough time using Google search effectively today, but to me it seems they have started pushing this new "Express" service and making it difficult to sign up directly to classic AdWords. In the end, it was possible for me to get in for "free," but I had to do it in a round-about way, and I did have to give up my credit card info in the process.

Heather Newton
Heather Newton
13,598 Points

I recently had to set up yet another new AdWords instance under a different Goolge account. I found a much easier way to start with classic AdWords than I was able to find the first time through.

On the very first page of the guided set up, right below the headline "Welcome to Google AdWords!" there is a blue link that says "Skip the guided setup." Clicking this link will remove all hassle for those of us who are only looking for access to the keyword planning tool.

This video was created back when Google had a keywords tool that was accessible to anyone without creating an AdWords ad campaign and setting a budget, etc. Now, you are forced to create the account, set up the campaign and enter all of your information to access to the relevant keywords. AdWords express does all of the work for you, so it's not even remotely helpful. AdWords does have a keyword section, but it's not the same as presented in the video.

Jonathan Grieve
MOD
Jonathan Grieve
Treehouse Moderator 90,704 Points

Adwords is Free and you can set your own campaign budgets so you don't spend more than you're willing to. You also pay on your results so if you don't get any clicks, you don't pay. :-)