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Jeremy Upshaw
UX Design Techdegree Student 5,533 PointsIs there a simpler way to determine whether a user note belongs to the "Says" or "Thinks" section?
"Says" and "Thanks" sections seem too similar.
5 Answers
Simrat Bath
UX Design Techdegree Graduate 13,680 PointsThe Says quadrant contains what the user says out loud in an interview or some other usability study. Ideally, it contains verbatim and direct quotes from research.
“I am allegiant to Delta because I never have a bad experience.”
“I want something reliable.”
“I don’t understand what to do from here.”
The Thinks quadrant captures what the user is thinking throughout the experience. Ask yourself (from the qualitative research gathered): what occupies the user’s thoughts? What matters to the user? It is possible to have the same content in both Says and Thinks. However, pay special attention to what users think, but may not be willing to vocalize. Try to understand why they are reluctant to share — are they unsure, self-conscious, polite, or afraid to tell others something?
“This is really annoying.”
“Am I dumb for not understanding this?” From: https://www.nngroup.com/articles/empathy-mapping/
Pepe Toño
13,815 PointsThey are similar, but difference roots from time staying on the website i think. "Says" are your first impressions of the website, your first opinion. "Thinks" are your second impressions and they are concernings about how reliable or useful is the website.
Dillon Renteria
3,077 PointsPut yourself in their shoes and mind frame and think would I think or would a verbally say this out loud.
Michael Kristensen
Full Stack JavaScript Techdegree Graduate 26,251 PointsA point of note I keep seeing in the 'Says' and 'Thinks' quadrants is the level of reflection; 'Says' use sharp immediate comments as reactions to the interface or functionality. 'Thinks' use questions or considerations as further levels of thought occurs to the user. So, 'Says' are obvious points made in the typical conversation flow, while 'Thinks' are either inferred as the deeper level of those comments, or by questioning the user for a deeper consideration, perhaps prompted by the 'Says' notes. If in doubt, look for the ?-mark, and add that as a 'Thinks'.
Olakunle Emmanuel Babalola
UX Design Techdegree Graduate 10,566 PointsI know this is an old thread. I just want to add to it. the "Think" and "Feel" aspects of the quadrant is what users expect to see and they couldn't find(Think) and the emotions that brings along(Feel).