Is this a good solution? Improvements? I Appreciate Any Input...

# Import functionality
import random

def game_play():

    # Set up variables
    comp_number = random.randint(1,10)
    chances = 5
    guesses = 0

    # Initial Print statements
    print("This game will generate a random number between 1 and 10")
    print("You will be given 5 chances to guess the generated number. Go!")

    # Game loop
    while chances > 0:

        play = input("Enter a number between 1 and 10, inclusive. ")

        try:

            my_guess = int(play)

            if my_guess < 1 or my_guess > 10:
                print("I'm sorry your guess must be between 1 - 10! Thanks.")
                game_play()

            guesses += 1
            chances -= 1

            if my_guess == comp_number:
                print("You guessed it in {} guess(es)!".format(guesses))
                exit()
            else:
                print("Nope. You have {} chances left.".format(chances))
            continue

        except ValueError:
            print("Your answer MUST be a number")
        continue
    exit()

game_play()