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Naming a Freelance Business

Have people found it better to use your own name (or some combination thereof) for a freelance business or to come up with a business name?

2 Answers

Kevin Korte
Kevin Korte
28,148 Points

Personally, I especially hate when design companies (be it web, product, graphic) use their personal name(s) in their business name, or something cheesy like "Total Web Designs".

If you're a design company, you should be able to come up with some sort of creative name and brand for your new company.

My background is in product design, and so in that industry, design studios like Frog and IDEO are studios that come to mind first.

Treehouse did an excellent job creating a brand around something that really has nothing to do with web coding. They created the environment, and it works.

Hope that helps. That's my .02

Matt Campbell
Matt Campbell
9,767 Points

Just because you're a one man band doesn't mean you should limit yourself to your name. What image do you want to portray? Do you want to portray the image of an individual who will be close to their clients and very caring or a professional company with a more corporate image?

You got to remember that you can portray whatever image you like due to the fact that your website will tell your prospective client all about you. If you build a corporate site they will think you are a corporate business.