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Business

missgeekbunny
missgeekbunny
37,033 Points

Need help figuring out how to proceed

I have a blog that I want to kind of make a thing which will have an app both on the page and on devices. I want to make money through this blog through merchandise and advertising under the identity of my freelance business even if it's in an indirect way like how johnson's and johnson's have different brand names for various products. How do I go about doing that and what is something like that even called?

6 Answers

Pasan Premaratne
STAFF
Pasan Premaratne
Treehouse Teacher

Hey Melissa Oveson,

The impression I get is that you want Little Hands Cooking to be one of the services you offer under your business, Bunnie Blogs. Correct me if I'm wrong.

In that case I think you can have the one company (Bunnie Blogs) and that should suffice. To highlight this with an example, 37Signals is a company, and Basecamp, Highrise and Campfire are all separate products they sell, each with distinct customer segments. The products/services all exist in the one company structure.

Little Hands Cooking as far as I know doesn't need to be a subsidiary. If you get bigger and the types of activities run by the company are vastly different, then it may make sense to create two separate entities. Right now, it would mean a lot of extra fees and paperwork.

Hope that helps! If you have any further questions please feel free to ask.

Dan Gorgone
STAFF
Dan Gorgone
Treehouse Guest Teacher

Hi Melissa, can you give an example of perhaps another blogger or site doing what you're talking about?

I'm not sure if you're referring to affiliate marketing, or coming up with multiple blogs (and brands) to build up new audiences....

I can say this much though: coming up in a couple of weeks, we're going to be premiering a new business-related course entitled "How to Build Your Business Through Blogging", taught by author C.C. Chapman. It's going to have some helpful information for people who want to build up the audience of an existing business as well as want to understand more about content marketing and how to take their influence to the next level.

missgeekbunny
missgeekbunny
37,033 Points

I think maybe the best bet is to try to clarify what I'm talking about. I have a blog named Little Hands Cooking. I want to make it into a kind of web app and trying to make it a somewhat social site for mom's who want to involve their kids in cooking. I want to have merchandise and advertising for this site. But I want all of the things that Little Hands Cooking does to be under the Bunnie Blogs (my freelance business) umbrella. Is there a way that this would be feasible? Would it need to be like a subsidiary company? Any ideas or advice?

Dan Gorgone
STAFF
Dan Gorgone
Treehouse Guest Teacher

Sounds like you need to figure out some legal questions before you actually implement what you want to do. Pasan Premaratne might have some ideas on this, as well as some sites on where to look for clarification...

missgeekbunny
missgeekbunny
37,033 Points

Yeah that's why I'm asking about it is just trying to get an idea of what I'm looking for to be well researched before I sit down with a lawyer and try to make steps towards making this a reality.

missgeekbunny
missgeekbunny
37,033 Points

Okay thank you! This is exactly what I was thinking. I was just trying to figure out the logistics of it so that I know what I'm doing when I go in to incorporate (sometime after I finish my classes and really get ready to get my business rolling).